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Author: James Welch

#OnTheCouchWith: Matt Horobin Of Dubai Airports

#OnTheCouchWith: Matt Horobin Of Dubai Airports

8 years ago by James Welch#ONTHECOUCH_WITH

This is a busy time of the year for Dubai Airports, as its a great time to engage with travellers and its the first view of Dubai-The-Brand for many. Gilles and I were #onthecouchwith Matt Horobin, Director, Brand & Digital, Dubai Airports to dig into… Read More

#OnTheCouchWith: Episode 1 – Augmented Humanity

#OnTheCouchWith: Episode 1 – Augmented Humanity

8 years ago by James Welch#ONTHECOUCH_WITH

In today’s world we’re all having to learn how to cope with the pace of change and how to respond. The pace of change is something that – as consumers – we adopt without blinking but as businesses, we get stuck with the legacy of… Read More

On The Couch With…. The Series

On The Couch With…. The Series

8 years ago by James Welch#ONTHECOUCH_WITH

An anthropological study of change agents in the Dubai business community. Stepping down from the dais after being on ‘the breakfast panel’ at the Siegle+Gale ‘future of branding’, I started chatting with one of the audience who had asked a question about the future of… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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