At the start of the purchase journey, search engines still have a hugely important role to play. Globally, close to half of consumers say they discover new brands using these tools, making them the most common go-to point and giving them a lead over TV… Read More
Key global and regional industry leaders will take the stage at Innovation Live! in association with Dubai Chamber, addressing the innovative initiatives taken in the UAE to fulfill the National Innovation Strategy and the UAE Vision 2021. The lineup of speakers include H. E. Hamad… Read More
Brand advocacy has increased in the online space. For many digital consumers, reviewing the products they have purchased has become the norm. Almost half say they regularly post online reviews of products, services or companies, with notable peaks among 25-34s and the top income quartile.… Read More
The slowdown and all impact of a tough economy, downsizing and questionable increments have not deterred the spirit of the UAE work force. According to LinkedIn data, UAE professionals are the happiest in the Middle East & North Africa (MENA) region. The UAE has more… Read More
Globally, free delivery has a 20+ percentage-point lead over the next most important online purchase driver tracked by Global Web Index (quick and easy checkout processes). Nearly a 60 percent of digital consumers in the Middle East and North Africa region say the offer of… Read More
Around one in four YouTubers say they watched a branded video last month, according to data from Global Web Index. And as it’s long been known that online video resonates most strongly with younger age groups, it’s little wonder that this is an activity which… Read More
Facebook made a big push into the gaming realm with the launch of its Gameroom desktop gaming platform. Gameroom will fight a steep uphill battle against Valve’s Steam platform, but with Facebook’s vast reach globally, there’s still set to be a swath of users ready… Read More
Instagram’s introduction of mini shops in its app last week will give brands the chance to tag products in posts, and users the ability to explore these products in further detail. It’s a move which should resonate with a large proportion of the Instagram audience.… Read More
From the integration of chat bots into Facebook Messenger to the recent launch of Facebook Marketplace, social networks have been attempting to facilitate more and more commerce on their platforms. It is easy to see why so many are committed to making social commerce work.… Read More
Globally, mobiles are the most important device for getting online. As such, people are doing more activities – from social networking to buying online – that have made a comprehensive migration to smartphones. While at a global level, more than 52 percent of internet users… Read More
