As a result of its ongoing efforts to adopt global best practice for sustainability, Omnicom Media Group MENA has recently received the Global Reporting Index (GRI) accreditation. It is the first marketing communications group to achieve the prestigious certification in the region and the first… Read More
To say that social media is transforming the world, is stating the obvious. Nonetheless, that is the first thing that comes to mind while looking at the conversations that followed after Snapchat listened to its Muslim users, and featured Mecca on July 14, 2015. The #Mecca_Live… Read More
Avaya, along with Middle East Telecommunications Company (METCO), has been selected by Talabat.com, an online food order and delivery portal in Kuwait, to implement their multi-channel contact centre solution. Following a search for a solution that could integrate with existing infrastructure and support business growth,… Read More
The Director General of the Abu Dhabi Chamber of Commerce and Industry (ADCCI) has spoken out on the private sector’s contributions to the economy of Abu Dhabi, as well as revealing exactly what the organisation is doing to support private sector enterprise in the largest… Read More
Honor, the smartphone e-brand from Huawei, has appointed Impact Porter Novelli (IPN) as its PR agency operating in the GCC region, effective immediately. Multiple global PR agencies were invited to partake in a competitive pitch. The appointment will see IPN join its Omnicom counterparts PHD… Read More
Tech savvy consumers in the UAE are more active on social media platforms that the global average according to findings of a new global report commissioned by BT and Avaya. The report also revealed that majority of these consumers will develop a higher loyalty to… Read More
Google has launched ‘My Ramadan Companion’, a digital hub that integrates Google’s technology like YouTube, Play, Maps and Search. The hub offers customized local information throughout the month of Ramadan with features that include sunset time in a given country, popular shows on YouTube, cooking… Read More
All brands bring out their best campaigns during the holy month of Ramadan when most Muslim consumers are spending the most. Being a time of spiritual reflection, improvement and increased devotion, Ramadan is also a social season where people celebrate and connect with family and… Read More
LinkedIn has launched two new apps focussing on business developments and sales for its members. The apps – Sales Navigator App and Microsoft Dynamics plug-in for Sales Navigator – allows the member to make social selling on mobile as well as enable sales professionals to… Read More
UM MENA has appointed Zadi Hobeika as its new Digital Director. Based in Beirut, Mr Hobeika will be responsible for leading the digital business for UM MENA across the LEVANT and Egypt markets. An online specialist with a track record in performance marketing, Mr Hobeika’s… Read More
