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Author: Sana Mahmud

What Were Saudis Searching For In 2016?

What Were Saudis Searching For In 2016?

10 years ago by Sana MahmudDigital

Google has released the 16th annual Year in Search, offering a look at the year’s top trends in Saudi Arabia based on searches conducted using its search engine. The results showcase an interest in seeking employment opportunities, as the TAQAT national labor portal was the… Read More

Orange Tunisie, Icflix Embark On Partnership For Tunisia

Orange Tunisie, Icflix Embark On Partnership For Tunisia

10 years ago by Sana MahmudDigital

Icflix has expanded its digital footprint in Tunisia following a strategic partnership with Orange Tunisie, a subsidiary of the Orange Group. The partnership will allow Orange Tunisie customers to subscribe to Icflix and avail the selection of Jazwood (Arabic) movies and TV shows available online alongside… Read More

Commercial Bank Of Dubai Anchors Digital Offer On ‘Moments’

Commercial Bank Of Dubai Anchors Digital Offer On ‘Moments’

10 years ago by Sana MahmudMarketing

Commercial Bank of Dubai (CBD) is going aggressive on its digital presence for its customers. Powered by CBD, CBD Now, the newly created digital identity, opened its digital doors to customers. The new digital bank, which will target Millennials and digitally connected customers, is placing… Read More

Dubai Studio City To Play Home To MENA’s First YouTube Space

Dubai Studio City To Play Home To MENA’s First YouTube Space

10 years ago by Sana MahmudDigital

YouTube is joining efforts with Dubai Studio City to bring a YouTube Space, an incubator space giving YouTube creators the tools and guidance that remove barriers enabling them to innovate and experiment with content, to Dubai next year. Through this collaboration, the Middle East &… Read More

Eid Al-Adha, Ramadan, US Elections Among Top FB UAE Moments

Eid Al-Adha, Ramadan, US Elections Among Top FB UAE Moments

10 years ago by Sana MahmudDigital

Not surprisingly, Eid Al-Adha, Ramadan and US Elections have found their way among the most talked about events by people in the UAE, on Facebook in 2016. As Facebook looks back at the year, not only has it identified the top moments of the year,… Read More

Six Key Marketing Trends For 2017

Six Key Marketing Trends For 2017

10 years ago by Sana MahmudMarketing

As the industry gears up to face 2017, some themes promise to continue making an impact in the New Year as well. Global marketing intelligence service, Warc, and Deloitte Digital have identified forthcoming marketing challenges faced by marketers around the world, and the key areas… Read More

PHD MENA Marks Expansion Journey With Senior Promotions

PHD MENA Marks Expansion Journey With Senior Promotions

10 years ago by Sana MahmudAdvertising

PHD’s Middle East & North Africa (MENA) operations is ending the year with a slew of changes in its senior management. Individual achievements at the agency have been recompensed with promotions and new responsibilities as part of the agency’s expansion into new services and new… Read More

Magna Predicts MEA Ad Spends To Grow By 11% In 2017

Magna Predicts MEA Ad Spends To Grow By 11% In 2017

10 years ago by Sana MahmudAdvertising

In its latest report on the Global Advertising Market, released December 5, 2016, IPG Mediabrands’ Magna has predicted strongest growth since 2010, as advertising sales reach USD 493 billion in 2016 globally. Magna has shown growth in the Middle East & Africa (MEA) region as… Read More

Recap 2016: A Year On Twitter In UAE, KSA & Egypt

Recap 2016: A Year On Twitter In UAE, KSA & Egypt

10 years ago by Sana MahmudDigital

The year 2016 had more than its usual mix of big and shocking news that had an impact across the globe. In the Middle East and North Africa (MENA) region, 2016 was another tough year but there were as many news of hope, and a… Read More

iProspect Expands To Saudi Arabia

iProspect Expands To Saudi Arabia

10 years ago by Sana MahmudDigital

Dentsu Aegis Network digital performance agency, iProspect has expanded its operation in Saudi Arabia. Based out from Jeddah, it has launched with a team of five, with IKEA and Al Rajhi Bank as its founding clients. Its team members will be based in Dentsu Aegis’… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.arabianmarketer.ae and monthly print magazine The Arabian Marketer.

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