With the holiday season nearing its peak, marketers are looking for all opportunities to engage with consumers. In the UAE, a massive number of 90 percent Twitter audiences are making plans to celebrate the New Year. Around 81 percent of these are excited about the… Read More
The rapid pace of technological and societal change has given government CIOs a new sense of urgency and a willingness to experiment with smart city and open data initiatives, according to Gartner. If managed effectively, this shift will position governments at the core of technological… Read More
DownTown Café has joined the McCollins Media roster, alongside several other F&B brands. McCollins Media is a boutique PR and digital brand activation agency, equipped with experience in giving brands a 360-degree approach to help establish the brand successfully in the UAE market. With this… Read More
During the Kuwaiti parliamentary elections that took place last November, when TV viewings is at its highest, Ooredoo Kuwait, a communication networks in the Middle East, ran a campaign with Zenith tapping into moment marketing and utilizing advanced data analytics to extend customer experience from… Read More
Holidays are among the crucial periods for businesses especially to drive sales. The principle holds merit for app marketers as well. In 2015, smartphone sales rose nearly 10 percent in Q4 compared to any other quarter that year. And as people use holiday cash to… Read More
du and Karti store have entered a partnership that simplifies digital payment processes. Users now can ‘Pay with du’ when making purchases on the Karti store, using their mobile number. The payment will either be taken from their prepaid credit or added on to their… Read More
Businesses in the GCC stand to gain many benefits from digitalization, if they can undertake a fully holistic approach to embarking on a digital transformation. The point was reiterated in a joint study conducted by Siemens and the Ideation Center at the management consultancy Strategy&… Read More
Unlike its usual policies, wherein Facebook largely allows users to express themselves and share whatever they like or to not play the role of ‘arbiters of truth’, the social media network has taken serious note of the advent of fake news and the role this… Read More
Google’s annual Year in Search has thrown up some interesting topics at the year’s top trends for the United Arab Emirates. Not varying too much from the top trends in Saudi Arabia, the results showcase an interest in international sports events, with the UEFA Euro 2016… Read More
Many in the industry believe that the best creative ideas usually comes when in the shower. One Show picked up on this thought in its latest video, urging the creative community to submit their entries before January 27, 2017. Created by Rethink, One Show has… Read More
