Elinor Bateman has been named as the first-ever Chair of the World Federation of Advertisers’ (WFA) INSIGHT FORUM, ahead of two meetings in London. Ms Bateman, who is a Director in the Brand, Insight and Sponsorship team at Barclays, will play a key role in… Read More
The popularity of Instagram and Snapchat has soared in the last two years as people seek out real, personal and ‘in-the-moment’ content, according to a new study of over 70,000 consumers from global research consultancy Kantar TNS. Latest findings from the insights firm indicate visible… Read More
Mobile devices are beginning to dominate the commerce landscape and retailers who can capitalize on this trend will be successful at driving transactions for the shopping seasons to follow. The shift was reiterated in Criteo’s analysis of its H1 2016 ‘State of Mobile Commerce Report’… Read More
MediaCom has appointed Eyad Abdul Khalek as MENA CEO, effective October 1 2016. He replaces Tarek Abdalla who left the agency to pursue an opportunity with Emaar Properties. Mr Khalek joins MediaCom MENA from DataMined where, as Managing Director and Co-Founder, he was charged with… Read More
As technology brings the world closer, it can also help businesses grow by connecting them with people around the world. In line with this, Facebook has released solutions to better serve the business community and help businesses expand internationally and connect the world in finding… Read More
This is not the first time that Twitter has been discussed as a potential target acquisition in context to tech companies. The ongoing conversations in the last one week however appear to be as serious as it gets. While the likely suitors have been touted to be Microsoft,… Read More
Theluxurycloset.com, an online marketplace that buys, sells and consigns personal luxury goods, has closed a USD 7.8 million Series B round of funding. The financing was led by Venture Capital firm Wamda Capital and Middle East Venture Partners (MEVP), a tech focused Venture Capital firm… Read More
Earlier this year, delegates at the Cannes Lions Festival of Creativity discovered the 12 technological forces shaping our future in a session presented by PHD and fronted by Wired magazine’s founder and CEO, Kevin Kelly. ‘Predestination’ showcased how technological advancements, such as virtual reality, augmented… Read More
Nothing that Facebook does goes unnoticed – a price that any significant player has to pay, especially given the ad monies dedicated to the platform by major agency networks and marketers. Over the weekend, Facebook faced some concern from leading marketers when it admitted a… Read More
Stephen Martincic has been appointed to the newly created role of Chief Brand and Marketing Officer at Ascential plc. He will take up his new role, based in London, on October 3, and will report to Duncan Painter, Chief Executive, Ascential. Mr Martincic will be… Read More
