Why say it in words when you can ‘Say It With Pepsi’? In celebration of World Emoji Day on July 17, Pepsi has launched a new PepsiMoji-filled video ‘#PEPSIMOJI’ to demonstrate how the global language of emojis can be used to communicate in ways that… Read More
In line with Publicis Groupe’s ‘Power of One’ strategy, which was announced by CEO Maurice Levy last year, the holding company and Wal-Mart Stores have come together for a new strategic relationship that will give Walmart unfettered access to all of Publicis Groupe’s agencies and… Read More
With mercury levels continuing to soar across the United Arab Emirates, there is very little that anyone can do to find respite from the scorching heat. While some have alternatives, the case is not the same for many laborers in the region. Every day, there… Read More
As we moved close to the holiday season post Ramadan, the ranking of popular destinations for the Middle East & Africa (MEA) travelers changed. Turkey, which was the top destination last year, dropped to third in Q1 and fifth in Q2, according to the Q2… Read More
The MediaVantage, a UAE-based media sales representative, has been awarded the exclusive contract to represent all titles owned by Exposure Media Marketing, India (A Burda International Company). The contract, awarded after a competitive process, enables The MediaVantage to sell advertising opportunities in Travel + Leisure… Read More
App-based car service, CAREEM, has put in place a new research and development (R&D) strategy and plans for global expansion. Over the next five years, CAREEM is expected to invest USD 100 million in R&D, which includes growing its team in UAE and Pakistan, and… Read More
FP7/DXB has been tasked successfully to develop the digital launch of the latest campaign of Unilever’s popular brand Axe. This digital assignment will cover the entire Gulf Region. “ An Axe assignment is a dream opportunity for any creative agency; as this brand has tremendous… Read More
As per a report released by the Frost & Sullivan in collaboration with Gitex Technology Week 2016, Virtual Reality (VR) and Augmented Reality (AR) will soon be the norm for enhancing businesses and consumer processes in the GCC region. The report predicts that Augmented reality… Read More
Recognizing the immense potential of the Arabian fashion market, Condé Nast International is all set to launch the new edition of Vogue in the Middle East – Vogue Arabia. The Arab edition of Vogue will make its debut as an English and Arabic language website,… Read More
The Lisbon International Advertising Festival has introduced the Young Lisbon Category in this year’s festival. This category aims at bringing out the creative side of young advertising students and aspiring professionals under 30 years of age. The submissions are entirely free of cost. For participation,… Read More
