Ending a nine-year old partnership with OMD, Middle East’s telecom brand, du, has roped in Starcom MediaVest Group as its media buying and planning duties, post a multiagency pitch. The mandate also includes the digital mandate for the brand for 2015. Starcom MediaVest officials have confirmed the development, reinstating du’s… Read More
Following a multiagency pitch process, personal care products company, Combe Asia Pacific, has appointed MEC as its media agency. Combe APAC is a subsidiary of Combe International that owns global brands including Just For Men and Vagisil. MEC also works with Combe in several markets in Europe and… Read More
National Bonds Corporation, the Sharia’a-compliant savings and investments company in the UAE has partnered with du, the official WiFi provider of Dubai Smart City, to utilise the landing page of it complimentary Premium WiFi that will be provided in Dubai International Financial Centre and the Global… Read More
While fireworks marked UAE National Day celebrations across the seven emirates, search giant Google partnered with the National Archives of the Emirates to bring alive the patriotic feeling of the Emiratis on its Google Homepage. The standard multi colored Google logo was replaced with the… Read More
International and local luxury brands in the Middle East celebrated the UAE National Day festivities by launching limited editions of their brands featuring the four colored flag in one way or the other. The customized products either carried the National flag or merged with the… Read More
BMW Group Middle East has retained Zenith MENA as it’s media planning and buying partner. The decision was taken after a multiagency review that had spanned over six months. Like it’s previous responsibilities, Zenith’s mandate will include consultancy in areas such as audience understanding and segmentation, content… Read More
The Effie MENA Awards, which culminated in Dubai, saw various campaigns, advertisers and agencies recognised for their measurable impact over the past one year. The Effie Awards honor marketing effectiveness and spotlight marketing ideas that contribute to a brand’s success. The sixth edition of the… Read More
The Dubai Lynx International Festival of Creativity is all set with jury president line-up for 2015. The Jury Presidents include: • David Lubars, Chief Creative Officer, BBDO Worldwide and Chairman BBDO North America who has been appointed for Film, Print, Outdoor, Radio and Print Craft Jury… Read More
It was indeed the end of an era as Microsoft took over Nokia mobile brand. Microsoft closed a $7.2 billion deal and acquired Nokia Mobile Devices and Service Business. The acquisition led to the shutdown of Nokia brand which was once the first ever mobile… Read More
The President of Sparkling Brands & Strategic Marketing, Coca-Cola North America Wendy Clark has become the first ever marketer Jury President for Cannes Lions International Festival of Creativity. In the past, it has always been an agency head that has been appointed for a Jury… Read More
