Slated to rollout in the UAE in July, Publicis Groupe has set up a new initiative, Sapient Inside, combining the skills of Publicis.Sapient and Publicis Communications. The unit looks to provide its clients with a competitive advantage that connects brand marketing to digital and enterprise… Read More
The advertising industry can look forward to a good year globally. The Middle East and North Africa (MENA) region however will have to brace for challenges. The global ad market is on course for 4.6 percent growth this year, up from 3.9 percent growth last… Read More
For Egypt, one of the largest markets in the region, the going has been tough. Leaders from the country have worked hard to change the scenario and pursue growth. But as the global economic environment threatens to slowdown, Egypt will face its share of challenges.… Read More
Launched in May of 2014, JUST’s mission is to transform the fashion industry into a transparent, accountable and sustainable system that celebrates the stories, the people and the resources behind the clothing. To impact change, the startup believes that one missing voice was the shopper’s.… Read More
Bringing his one-year stint to a close, Rich Rust has resigned from Nissan Middle East as its Head of Digital Marketing. In his role, Mr Rust was responsible for all of Nissan Middle East’s digital marketing functions in more than 20 countries in the region. Mr Rust’s destination next could not… Read More
The sense of economic scepticism emanating from political instability is manifesting into different things for different regions. For Lebanon, the challenge is clear and present according to UM Beirut’s General Manager, Colette Cherfane. Her role at UM has given her a regional perspective not just… Read More
Mai Medhat and Nihal Fares are what can be described as events frequenters. In the course of their, and the events attended, they noticed various gaps in the events space. While most people attend events to network and meet newer people, there was no… Read More
As a brand to reckon with, Coca-Cola MENA has had a good 2015. Whether it was industry accolades including the Effie Marketer of the Year 2015 or the sheer volume of content it had created and the impact that it generated in terms of viewership,… Read More
The year 2015 was tough for Middle East and North Africa (MENA) and predictions are that 2016 will be even tougher. This comes as the International Monetary Fund reports average economic growth slowing to below 3 percent in the Middle East, with fiscal deficits close… Read More
He takes the stage, and he inspires. For Ramsey Naja, Chief Creative Officer, J. Walter Thompson Middle East & Africa, it is the combination of his absolute belief in the region’s creativity and a die-hard call for the region’s creative minds to find their own,… Read More
