UAE small and medium sized enterprises (SMEs) need to adopt high-performance information management over the next five years in order to succeed in the digital economy. Experts believe that with UAE enterprises facing an exponentially-growing amount of data, this would become a priority for the industry. According… Read More
Omnicom Media Group MENA received the ‘Best First Time Sustainability Report’ award for its inaugural report at the recently held Asia Sustainability Reporting Awards. The document, entitled ‘Leaving a Mark, Not a Footprint’, was produced by the marketing communications holding group in accordance with the… Read More
Capgemini has kicked-off a series of videos, telling inspiring stories about innovation. The videos, created by Publicis & Turner Commercial Productions, CNN International Commercial’s in-house creative division, are aired on the channel with the objective of engaging CNN’s global audience through its property ‘Innovators Race’… Read More
Even in a tough year, leaders from across the world are not discounting the rise of Dubai as an innovation hub. Members of the Young Presidents’ Organization (YPO), a network of 23,000 chief executives and business leaders from over 130 countries reiterate this. A recent… Read More
Cheil Global Network has donned a new positioning to reflect its evolution as a network of specialist agencies that embodies both the entrepreneurial spirit of its origins in Seoul and its place in the Asian tech revolution. The new positioning also reflects the expansion of… Read More
The year 2016 will be a defining one for marketers, especially in context to engaging audiences. Industry predictions suggest that the year will see marketers talk about customer-centric marketing and enhancing customer experience. “With over 1.59 billion people using Facebook every month around the world,… Read More
Unilever has aligned with OgilvyOne and Geometry Global to manage its digital and activation plans in the Gulf region for three of its brands including Dove, Rexona, and Signal. The combined team of OgilvyOne Dubai and Geometry Global Dubai will lead the brands’ 2016 digital… Read More
“We are excited,” remarks Robin Clarke, Managing Director EMEA, SPORTS at SMG. Mr Clarke was visiting the media agency’s Dubai office to set up Starcom Mediavest Group’s (SMG) global sports marketing capability, SPORTS at SMG, in the region, when he made this remark. He indeed… Read More
To cope with the changes in the market along with increasing the efficiency of businesses, Vodafone Egypt has introduced the Vodafone Enterprise Ready Meter. The meter helps businesses identify how ready their business is compared to the rest of the industry. This is the first… Read More
Cannes Lions International Festival of Creativity is going all out to thank creative thinkers in its new initiative ‘ThankYouCreativity’. Developed in-house, Cannes Lions intends this as a love letter to imagination and craft, and a reminder of their purpose and power. “We make the case for… Read More
