One key area where Facebook has beaten most others is the focus on emerging or fast growth markets to bolster its future growth plans. Understanding the various challenges that emerging markets bring, including low bandwidth, Facebook Creative Shop set up initiatives such as the Creative Accelerator, which the company claims has… Read More
With its witty and compelling visuals, the latest commercial for the Hamdan bin Mohammed bin Rashid Al Maktoum International Photography Award (HIPA), engages and inspires photographers to participate in this prestigious contest. ‘Do It Now, Do It Right, Do Whatever It Takes – With this… Read More
\As the role of PR evolves, the industry’s need for fresh thinking becomes apparent. PR has grown manifold with communication professionals going beyond securing visibility to managing real time engagement with audiences using modern day communication tools. While trends keep changing according to different markets, the… Read More
Etihad Airways, the national airline of the United Arab Emirates (UAE), has appointed the Cheil Network to handle its global digital and social marketing activities, following a competitive pitch process held last month. Cheil is now responsible for delivering Etihad Airways’ strategy and creative in… Read More
du continues its winning streak at several awards platforms. The telecommunications operator’s advertising campaign du Tuesday garnered a Bronze Lion in the Film Craft category at the Cannes Lions International Festival of Creativity 2015. The win brings a number of firsts to the Middle East… Read More
If you are a relatively newcomer to UAE or if you are shifting home to a not very familiar part of the Emirates, a service like Mr Usta will immediately begin looking like a necessity. Needless to say that was also the genesis of the very… Read More
Dentsu Aegis Network is shifting its focus to digital as marketers seek a different mix of services in lieu of the changing speed of technology. Speaking about the global scenario and Middle East and North Africa in specific, Nigel Morris, CEO, Dentsu Aegis Network Americas… Read More
To help people realize the importance of life insurance and provide them with its life insurance solutions, Emirates NBD, with its latest video, made people stop and think about life when they are not around. The online film was launched last month in the UAE… Read More
Technology has changed all over the world and Middle East and North Africa is no exception. With consumers in MENA being more connected than ever courtesy proliferation of digital devices and platforms, one big market witnessing a huge media revolution is Kingdom of Saudi Arabia.… Read More
Eid Mubarak to your family, your friends, your loved ones and you! Here is wishing you immense happiness, peace and success. The Arabian Marketer office is celebrating Eid whole-heartedly. The site will hence not be updated till July 20, 2015…
