It is still early days for the Internet of Things (IoT), in the Middle East and Africa, but reports suggest that it will be soon mainstream. According to a recent report of International Data Corporation (IDC), for retail, this is literally true. The report studied… Read More
wasl Properties & wasl Corporate has renewed its partnership with Spark Middle East, after a competitive pitch process that saw seven agencies competing. As part of the renewed contract, the Dubai based advertising agency will handle the creative advertising solutions, for both wasl Properties &… Read More
The Chartered Institute of Marketing (CIM) is going to hold its 2nd CIM networking event in Dubai. The event to take place on 25th August at Radisson Blu Hotel, will have Rajagopalan A R as its main speaker. Mr Rajagopalan is Assistant Professor in Amity… Read More
The 22nd World Islamic Banking Conference (WIBC) is set to connect the industry with pioneers and innovators in the financial technology space with its upcoming conference to be held in Bahrain from first to third December. Supported by the Central Bank of Bahrain, WIBC will focus… Read More
Leaving behind global giants like WhatsApp and Samsung, Dubai based airline Emirates has once again secured its position at the top, according to the YouGov BrandIndex Mid-year Rankings. The report states ‘The home-grown mega brand has maintained its aggressive sponsorship strategy this year so far,… Read More
Virtual Reality (VR) is the new wave of technology which is likely to make consumer experiences more significant, more entertaining and more impactful. With brands trying to use the VR way of storytelling and affordable and accessible VR headsets, Virtual Reality is becoming an immersive… Read More
What could be called as a boon for aspiring students of Mass Communication, the Abu Dhabi University has invested AED 2 million to provide a state-of-the-art broadcast studio for the students. Preparations are underway and the studio is expected to be inaugurated with the start… Read More
The Coca-Cola Company recently extended its award winning ‘Share a Coke’ campaign with a spin off entitled “Derby Al Riyadh” in the Kingdom of Saudi Arabia. Launching the campaign on social media, Coca-Cola released a video on YouTube featuring two iconic Saudi football legends who… Read More
As businesses and companies rethink the way they function to serve the new age consumer, and traditional media does not offer enough to the digital consumer, it is time for brands to understand how to narrate their brand story, digitally. Apart from the core physical presence, a brand’s digital… Read More
Giving an opportunity to students, entrepreneurs and businesses to show their innovation, United Arab Emirates Vice President, Prime Minister and ruler of Dubai Sheikh Mohammed bin Rashid Al Maktoum has launched UAE Innovation Week. The Week which will run from November 22 to November 28… Read More
