Some of the most evolved marketers are constantly changing the way they are approaching consumers. Syl Saller, Chief Marketing Officer, Diageo, believes that in today’s age, one of the most important aspects of reaching consumer is to pack right and pack light. Lara Balazs, SVP… Read More
Razorfish’s Chief Technology Officer, Ray Velez makes a very simple argument – the advertising and marketing industry is after all an industry. Like any industry, it would seek to do things in cheaper and faster ways, and by that logic, the business is headed to… Read More
From the seven entries that had made it to the Press Lions shortlist at the Cannes Lions International Festival of Creativity, Impact & Echo BBDO Safat Kuwait has bagged a Silver Lion Campaign for its work for Honda Accord GPS. The entries in the winning campaign included ‘Confusing… Read More
The Direct Lions winners for the Cannes Lions International Festival of Creativity was announced earlier today. Out of the eight nominations from the Middle East and North Africa (MENA) region, two agencies managed to clinch a Bronze each. Geometry Global Dubai’s ‘Handle On Hygiene’ campaign… Read More
No matter what they tell you about the Cannes Lions International Festival of Creativity, nothing prepares you for the sense of scale and busy-ness that this Festival has become so famous for. The well-oiled machine that Cannes Lions is, everything happens in nearly a picture perfect… Read More
Entries from five agencies from the Middle East and North Africa (MENA) region have made it to the PR Lions category at the Cannes Lions International Festival of Creativity. Leo Burnett Beirut is leading the way with its ‘Vote For Us, We’ll Vote For You’ campaign for… Read More
Out of the 294 entries that were shortlisted in the Media Lions category at the Cannes Lions International Festival of Creativity, quite a few agencies in the MENA regions managed to clinch a place competing now for the final lap for Media Lions. Geometry Global Dubai (Geometry… Read More
Out of the 469 entries that were shortlisted in the Outdoor Lions category at the Cannes Lions International Festival of Creativity, agencies from the MENA region have clinched a few spots in the shortlist entries, competing for the final prize. In the shorlists, which also treats campaign… Read More
One of the most popular works from Memac Ogilvy Dubai, ‘The Autocomplete Truth’ is the only work from the Middle East and North Africa (MENA) region that has made it to the Cannes Lions International Festival of Creativity. The Autocomplete Truth, which raises the issue of gender… Read More
Comparing the scenario five years ago, when social media was still in its nascent stage, Mr Kim remarked that brands will have to come up with new strategies, because social media has evolved much faster than other platforms. “Around 10 years ago, no one thought that social media… Read More
