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Author: Sana Mahmud

FP7/DXB Leads Branded Content & Entertainment Lions Shortlist

FP7/DXB Leads Branded Content & Entertainment Lions Shortlist

10 years ago by Sana MahmudAdvertising

Out of the 143 nominations in the Branded Content & Entertainment Lions shortlist, FP7/DXB has got four entries from the MENA region. Apart from FP7/DXB, Leo Burnett Beirut has also been shortlisted for its work ‘Lebanon4Sale’. Title Client Entrant Company Country Xperia Underwater Store Sony… Read More

Balance Between Creativity & Effectiveness Required: Keith Weed, Unilever

Balance Between Creativity & Effectiveness Required: Keith Weed, Unilever

10 years ago by Sana MahmudAdvertising

For Keith Weed, the Chief Marketing & Communications Officer of Unilever, the growth of technology does not take away from the basic fundamental approach of placing people at the centre of all initiatives. He outlines three elements that matter when the conversation is centered on… Read More

To Make The Possible, Imagine The Impossible: Rei Inamoto, AKQA CCO

To Make The Possible, Imagine The Impossible: Rei Inamoto, AKQA CCO

10 years ago by Sana MahmudDigital

“To Make The Possible, Imagine The Impossible.” These were the words that AKQA’s Global Chief Creative Officer Rei Inamoto shared with the audience while presenting the Future Lions awards at the Cannes Lions International festival of Creativity. AKQA announced the winners of Future Lions, the… Read More

Leo Burnett Beirut & Impact BBDO Dubai Win Glass Lion

Leo Burnett Beirut & Impact BBDO Dubai Win Glass Lion

10 years ago by Sana MahmudAdvertising

  In the inaugural year of Glass Lions, two agencies from the MENA region bagged the Glass Lion – Leo Burnett Beirut and Impact BBDO Dubai. Leo Burnett Beirut’s ‘Vote For Us, We’ll Vote For You’ campaign won a Glass Lion. “This new particular award… Read More

Impact & Echo BBDO, FP7/DXB Bring Home Outdoor Lions

Impact & Echo BBDO, FP7/DXB Bring Home Outdoor Lions

10 years ago by Sana MahmudAdvertising

Kuwait based Impact & Echo BBDO Safat bagged a Gold Lion and a Silver Lion each for its work ‘Confusing Indian, Confusing Arab, Confusing Iranian’ for Honda Accord GPS.     The jury was impressed with the simplicity and freshness of the campaign. “The approach… Read More

Memac Ogilvy Wins Bronze Lion For Creative Effectiveness

Memac Ogilvy Wins Bronze Lion For Creative Effectiveness

10 years ago by Sana MahmudAdvertising

Memac Ogilvy Dubai was the sole agency from the MENA region which won a Lion in the Creative Effectiveness category. ‘The Autocomplete Truth’ work by the agency for UN Women bought home a Bronze Lion. Seeing that despite decades of global advancement, discrimination against women… Read More

Geometry Global/Memac Ogilvy, Leo Burnett Shine At PR Lions

Geometry Global/Memac Ogilvy, Leo Burnett Shine At PR Lions

10 years ago by Sana MahmudAdvertising

Geometry Global and Memac Ogilvy stood out in the PR Lions category from the MENA region at the Cannes Lions Festival of Creativity by winning a Gold Lion for its ‘The Lucky Iron Fish Project. The project was launched in Cambodia, where almost half the… Read More

Leo Burnett, Grey, Impact BBDO Compete For Glass Lions

Leo Burnett, Grey, Impact BBDO Compete For Glass Lions

10 years ago by Sana MahmudAdvertising

The first year of Glass Lions that represent work done for good have three entries from MENA region that have made it to the shortlist. Entry details are   Title Client Entrant Company Country Production Company VOTE FOR US. WE’LL VOTE FOR YOU KAFA LEO… Read More

IMPACT BBDO Gets Shortlisted In Radio Lion

IMPACT BBDO Gets Shortlisted In Radio Lion

10 years ago by Sana MahmudAdvertising

Impact BBDO Dubai got two shortlists in the Radio Lion category at the Cannes Lions International Festival of Creativity. Amongst the 179 nominations, the agency’s ‘Procrastination’ work for BHV got two shortlists in this category.

Geometry Global Gets Shortlisted In Product Design Lion

Geometry Global Gets Shortlisted In Product Design Lion

10 years ago by Sana MahmudAdvertising

Out of a total of 23 entries, Geometry Global Dubai managed to clinch a space in the Product Design Lion Shortlist at the Cannes International Festival of Creativity. The agency got one work shortlisted ‘The Lucky Iron Fish Project’. No other agency from the MENA… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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