Mars Incorporated has appointed MediaCom to handle its media planning and buying duties across most of the company’s portfolio globally. The result follows a competitive pitch against Hearts and Science and Starcom. MediaCom MENA officials confirm to Arabian Marketer that with this global development, the… Read More
Grey Group Middle East and North Africa (MENA) has won Dubai Electricity and Water Authority’s (DEWA) marketing and communications brief following a competitive pitch against a number of agencies. Effective August 2018, the agency in Dubai will be responsible for all aspects of DEWA’s communications,… Read More
Marketing’s role as the primary ‘growth antennae’ for organizations is strengthened using data. CMOs are in a unique position to turn consumer insight into the next commercial opportunity and new sources of revenue. Stating that marketing investment is on an upward curve, Dentsu Aegis Network’s… Read More
MCN has appointed Shadi Kandil as the Chief Executive Officer of MCN Mediabrands across the MENAT region, effective immediately. “The role of the MCN Mediabrands CEO becomes instrumental in leading the group’s media and related specialist agencies,” commented Ghassan Harfouche, Group CEO, MCN. “Shadi brings a… Read More
The Interpublic Group (IPG), perhaps among the first to discuss the importance of gender equality at work, hosted its eighth annual breakfast at the Cannes Lions International Festival of Creativity this year. The program ‘Women at Work’ celebrated ‘sheroes’ who have changed the world through… Read More
Triangle MENA has successfully deployed two new digital products for the Saudi Broadcasting Authority – SBC TV & Shashtacom. The Beirut based creative agency provided a variety of services to piece SBC together, including website design, development, hosting, security, SEO, and more. It also employed… Read More
Earlier this month, Twitter made a strategic decision to adopt a regional management structure making its category-based structure redundant. This has given way for the global content partnerships team to be run by executives for five regions – the US, Latin America/Canada, Europe/Middle East/Africa, Japan/Korea,… Read More
Having introduced ‘Villages’ as part of its together strategy to bring the best of its collective strength, Havas, under the leadership of Yannick Bolloré, is now initiating phase two that will see it develop verticals, across regional hubs, to augment its global presence. “As integration… Read More
Starting today, Snapchatters will have an easier way to discover and unlock thousands of Lenses built by its global creator community. Since Lens Studio launched in late 2017, creators have submitted over 100,000 unique Lenses through the tool, which have been viewed by Snapchatters over… Read More
Tamara Mellon, who co-founded Jimmy Choo and exited in 2011 with a reported 135 million dollar payout, was among the speakers at Cannes Lions this year. “Whether it was getting fired from Vogue, going to rehab or the Jimmy Choo equity deal, people empathize with… Read More
