Open D Group, Retail Access and Sparkle, the retail and branding design agencies, have rebranded to ODG to implement a simpler, cleaner, agile and integrated organization to deliver its expertise in intelligence, branding, design, project management and digital solutions. The integration of these three brands… Read More
Nissan is making significant noise around its electric vehicle (EV). The auto manufacturer has signed on actor Margot Robbie as its first ambassador by racing the carmaker’s all-electric BladeGlider sports car around the Monaco Grand Prix circuit. The prototype 190km/h Nissan BladeGlider, which hits 100km/h… Read More
Mobile has reshaped how people discover, learn and ultimately buy from businesses. Around 45 percent of all shopping journeys now contain a mobile action, but most mobile shopping experiences are not necessarily great. Long load times on mobile websites can lead to friction and drop-offs… Read More
As the countdown to the STEP Conference & Music begins, the platform has left no stone unturned in rounding up some of the biggest names that are shaping up the digital landscape not only in the Middle East & North Africa (MENA) region, but globally.… Read More
Sony Middle East and Africa (MEA), among one of the larger marketers in the region, has unveiled a new business strategy that aims to increase its regional presence and grow business by 20 percent in 2017. Driving Sony MEA’s strategy, the new Managing Director Taro… Read More
Despite comparatively lower digital advertising spends, the UAE has realized the importance of digital. This is further seen in the business to business (B2B) growth trends in the region as well. Leading businesses in the UAE are planning to increase their digital investment by 25… Read More
David Parkinson and Rich Rust, former Heads of Digital for Nissan, have joined forces to launch Brave & Heart. The team dubs it a new kind of consultancy with an agile organization at its core and a central mission to drive transformative digital activity for… Read More
Bayer, a life science company with over a 150-year history in health care and agriculture, has assigned Cheil to launch, build and manage its regional Facebook led social media profile in the Middle East and Africa (MEA) region. Effective immediately, Cheil will provide a full… Read More
The Cannes Lions International Festival of Creativity has named Burger King as the Creative Marketer of the Year 2017. The award will honor Burger King for embracing and encouraging creativity across their brand communications and for the inspiring global marketing of their products. Burger King… Read More
Omnicom has launched the UAE chapter of its global initiative – Omniwomen – to inspire, raise awareness on gender and diversity, and ultimately encourage action to change. The first initiative to take place under Omniwomen coincided with the International Women’s Day 2017. The half-day event was attended… Read More
