For the more successful organizations, especially in the marketing, advertising and media domain, the most important asset are its people. While businesses realize this, there can be a gap on how this manifests in the workplace in equipping people to deliver the best. Innovation Expert… Read More
Significant upsets in the last year, like the predicted voting outcomes for two major events – UK Brexit and US Presidential Elections, implied how among other things, the power of the people can outsmart even the most sophisticated data-driven models. Reiterating this point, Ahmed Al… Read More
As is the case year on year, and across platforms, the PR category has more representation from creative agencies versus PR agencies themselves. This year, at the Dubai Lynx International Festival of Creativity, Edelman has managed to score a shortlist. The lead in the category… Read More
The 33 shortlisted entries in the Promo & Activation Lynx shortlist appear to be well divided among the top contenders. FP7/ has seven shortlists in the category – one from FP7/Bey Beirut, two each from FP7/Cai Cairo, FP7/Dxb Dubai and FP7/Tun Tunis. BBDO has six… Read More
Impact BBDO has 23 shortlisted entries, including work done from BBDO Pakistan Lahore, Impact & Echo BBDO Kuwait and Impact BBDO Dubai. Impact BBDO has the lion’s share of these with 21 entries. Memac Ogilvy & Mather has 18 shortlisted entries with work from the… Read More
Of the 34 entries that have been shortlisted in the Interactive Lynx category at the Dubai Lynx International Festival of Creativity, TBWA\ has seven shortlists and Memac Ogilvy has six. FP7/ and Leo Burnett have five each. And Impact BBDO and J Walter Thompson have… Read More
The Film Lynx category at the Dubai Lynx International Festival of Creativity has 37 entries competing for the final metals. Impact BBDO has 11 of these shortlists. Impact BBDO Beirut has been shortlisted for the work done for Brave Heart Fund, while Impact BBDO Cairo… Read More
The Direct Lynx category at the Dubai Lynx International Festival of Creativity 2017 sees TBWA\ lead with a large margin. The agency has 13 shortlists in all. TBWA\Istanbul has six entries shortlisted for the work done for Amnesty International, Support To Life and Hurriyet. TBWA\Raad… Read More
On the second day of the Festival, the Dubai Lynx International Festival of Creativity has shortlisted the entries in the Innovation Lynx category. Impact BBDO and Memac Ogilvy & Mather have two entries each in the shortlist comprising only eight entries. Impact BBDO’s work for… Read More
Creativity is credited with all of human progress. It can drive economy and human development, and this is one reason why award winning creative work is a celebration not only for a specific industry but for a nation at large. Over the years, the Middle… Read More
