The Directory Big Won 2016 rankings placed the BBDO Network ahead of any of its competitors – a feat that BBDO is perfecting year-on-year. One of the main contributors to this success is the fact that the agency stood numero uno in 12 of its… Read More
Global marketing intelligence service, Warc, has launched a new regional competition – The Warc Prize for MENA Strategy – a search for the best strategic marketing thinking that has driven results in the Middle East and North Africa (MENA) region. “This is a new kind… Read More
Microsoft has named company veteran, Samer Abu Ltaif, the President of its Middle East and Africa (MEA) region. He takes over the reins from Microsoft Corporate Vice President, Ali Faramawy, who has headed the region for 13 years. Mr Faramawy takes on a new global… Read More
Media is viewed as a “complex headache” by advertisers who are failing to provide leadership in this critical investment area, according to a new report from media change consultants ID Comms. The findings of the 2017 Global Media Thinking Survey reveal the poor strategic approaches… Read More
Volkswagen Middle East and Twitter have launched a pilot program featuring a bot service to allow for speedier and more personalized responses to customers. This is the first automated experience developed for the automotive industry worldwide on Twitter’s new Direct Message platform, which was introduced… Read More
Nike has gone all out in its latest marketing campaign ‘What Will They Say About You’. Given the upcoming International Women’s Day theme of #BeBoldForChange, the message could not have come at a more perfect time. The sports giant ad campaign supports victory and success… Read More
With its number of clients growing in the region, PHD has now expanded its footprints in Lebanon. Based in the Capital, the office at Beirut will be headed by industry veteran Maroun Hassoun who has taken the role of General Manager. The Omnicom Media Group-owned… Read More
In its continued efforts to make Direct Messages more relevant to its users and advertisers, Twitter has now added a new feature that looks to add a personal touch to the conventional chat bots. Twitter is adding custom profiles in Direct Messages that will allow… Read More
MO4 Network, a digital, creative and PR services agency, is dabbling with the content space in a deeper way. The agency has launched a new publication designed as an online Arabic platform for all things pop culture. AlScene has begun with the social side of… Read More
The Instagram community is continually growing in the region, with the platform seeing another milestone as it crosses the 63 million mark in the Middle East & North Africa (MENA) region. “Instagram is growing at an unprecedented rate. We have doubled in size from 300… Read More
