As agencies help more brands turn publishers, YouTube seeks to acknowledge their thought process and skill. The YouTube Brand Partner Program developed a YouTube Certification for advertising agencies. MEC is among the early adopters, and a success story to share already comes in ‘MAGGI Diaries’. “The… Read More
The Tunisian Ministry of Tourism and Handicrafts has launched the second installment of its 2016 tourism campaign ‘Tounes Like’, meaning ‘Tunisia is Yours’. The new message is ‘Chantons la Tunisie’, which translates as ‘Sing Tunisia’. The video created by J. Walter Thompson Tunis features a peaceful message about the country… Read More
In a bid to go all out in making its mark, the Epica Awards has embarked on an advertising campaign, created by Paris-based agency Altmann+Pacreau. The press and banner campaign stresses the fact that Epica is judged by journalists and is therefore the most objective competition… Read More
LinkedIn MENA has appointed Nicolas Roux as its first ever Head of Agencies for MENA’s LinkedIn Marketing Solutions, based out of Dubai, UAE. As is known, the professional social networking platform was recently in news for joining the Microsoft family via acquisition, a move that attracted… Read More
Ramadan is that time of the year when marketers put their best efforts to engage with consumers, especially in the food and beverage industry. It is the time to reconnect with one’s faith and spend time with family and friends. People during this Holy Month generally work… Read More
How long do you think it takes to do something meaningful and good for someone else? With this thought, Unilever’s Lipton along with FP7/DXB created a video to encourage people to take a minute and do something good this Ramadan. Inspired by social experiments, Lipton… Read More
The Cannes Lions International Festival of Creativity 2016 has ended on a mixed note for the region. While some agencies performed well, some were below expectations. The region on the whole, including Turkey, has brought home far lesser Lions in comparison to last year. In… Read More
It may be known for its cut throat competition, but where it really matters, the advertising industry can show solidarity. At Cannes Lions International Festival of Creativity, for the first time ever, the top chiefs of the six holding companies came together to make the world… Read More
Only one agency from the Middle East & North Africa region got a shortlist in the Film category of the Cannes Lions International Festival of Creativity. Leo Burnett Dubai’s campaign ‘Verisimilitude At Noon’ for its telecom client du Telecommunications. There are a total of 247… Read More
Agencies from the Middle East and North Africa regions have won three Bronze Lions in the Media category at the Cannes Lions International Festival of Creativity. J. Walter Thompson Dubai won a Bronze Lion for ‘I Can Teach You Too’ for Dubai Cares. The campaign… Read More
