Directory Big Won Network rankings that offers an annual overview of the most awarded creative work, people and businesses operating in the global marketing arena saw WPP as the most successful holding company in 2016. Omnicom took the second spot, followed by Publicis, IPG and… Read More
Artificial Intelligence and Virtual Reality seems to be the buzzword for the year 2017. The two are set to offer viable ways for brands to engage emotionally with consumers this year, according to global marketing intelligence service, Warc. VR and AR have been identified in… Read More
Technology software giant SAP, German record football champion FC Bayern Munich and Qatar’s Aspire Academy have joined hands to bring a technologically advanced fan experience through the use of real-time technology. In preparation for the mega sports events Qatar is set to host, and which… Read More
Looks like Artificial Intelligence (AI) is going to be the buzz word for 2017 in the region. While brands are incorporating AI in its businesses, creative tech house, Brndstr, has opened a dedicated BOT (Social Chat Robots) Studio and Virtual Reality Lab. Using a suite of… Read More
The UAE Government has has completed the legal system for venture capital funds as one of the first projects approved by the Government Accelerators initiative in line with the goals of the UAE National Agenda. The system was formulated by a joint effort from the… Read More
Google has hired Lino Cattaruzzi as its new Managing Director to join its business in the Middle East and North Africa (MENA) region. Mr Cattaruzzi comes with over twenty years of experience in the tech industry where he previously led the Google business in Mexico… Read More
Essentially CES is a US dominated show – not only because the majority of the 3800 exhibitors and the nearly 200000 people are from the US but also because most of the US based tech giants have invested over years to make this the go-to… Read More
Carat, part of Dentsu Aegis Network, has won the global remit for media strategy, planning and buying for Standard Chartered Bank. Led out of Singapore, the mandate expands to over 60 markets that include the Middle East and North Africa (MENA) region as well. Standard… Read More
The date is set for one of the most awaited tech launches in the automotive industry. At the CES in Las Vegas, that officially kicks off on Jan 5, Nissan is all set to put its romance with innovation and technology at display. The car… Read More
In the lead up to CES 2017, BlackBerry QNX has announced its ‘most advanced and secure embedded software platform for autonomous drive and connected cars’, also known as QNX SDP 7.0. QNX Software Development Platform 7.0 (QNX SDP 7.0) is a 64-bit OS that builds… Read More
