The first wave of Nielsen’s recently launched UAE radio audience measurement (UAE RAM) augurs well for the radio sector in the UAE. Observing behavior from the fourth quarter of 2017, Nielsen has put together insights that will benefit marketers greatly in considering radio in their… Read More
The UAE automotive industry has experienced exponential growth in the last few years, generating records of demand for car parts. The scenario has proved to be the perfect breeding ground for an old problem in the region — the increase in the amount of fake… Read More
On the heels of its premium Search Tweets API launch, Twitter has further extended historical access to Tweets with a new, premium full-archive search endpoint. The ability to access Tweets from as early as 2006 increases the types of answers and insights at a person’s… Read More
The Cannes Lions International Festival of Creativity has released the remaining names of its 2018 Jury Presidents. A total of 26 Presidents will guide specialist juries within the nine Awards Tracks. In addition to creative leaders drawn from across the spectrum of creative services, this… Read More
Amazon’s aggressive stance in diversifying its services has paid off. The company has overtaken Google as the most valuable brand in the world. As per Brand Finance Global 500 2018 report, Amazon’s value has increased by 42 percent in the past year to USD 150.8… Read More
The two top challenges facing today’s leaders are employee engagement and effective strategy execution, according to a survey of 1248 senior directors and executives, of which 10 percent come from the Middle East. The top five challenges also include talent management, driving work across organizational… Read More
Several broad themes will define 2018, a year that follows the call for introspection and transparency that the marketing industry had embarked on. In a new set of challenges, trust will be among the predominant areas of focus, according to Zenith. The media agency’s special… Read More
Work from several global brands, including du, are among the winners in the Best Use of Data category of Warc’s global Media Awards 2017. The awards recognize communications planning that has made a positive impact on business results. Warc gave out nine awards – one… Read More
Generations pass, but the core remains the same – Pepsi Co has communicated a compelling message in its latest marketing push in Saudi Arabia with ‘The Greatness is Within’ campaign. The ad was shot by KTP – King Tut’s Playground and OMD UAE is the… Read More
TBWA\Raad and Impact BBDO have begun the year on a good note as Contagious magazine names the agencies among its top 10 Contagious Pioneers – Best and bravest Agencies on the Planet. Contagious Pioneers 2018 is a global ranking of the agencies that consistently set… Read More
