Work from several global brands, including du, are among the winners in the Best Use of Data category of Warc’s global Media Awards 2017. The awards recognize communications planning that has made a positive impact on business results.
Warc gave out nine awards – one Grand Prix, three Golds, two Silvers and three Bronzes – in the category.
Starcom Dubai bagged a Bronze award for the entry ‘Tropa for Life’ for du.
The Grand Prix winner is Australian agency Affinity for its ‘Don’t ignore a cough’ campaign.
Commenting on the 2017 winners, jury chair Nicole Kane, Global Media Director of McDonald’s Corporation said, “This year’s winners truly demonstrate both the creativity and variety in how brands are using data today. The type of data being utilized ranged from first party, to publically accessible, to real-time data. There are strong examples across insights, activation, and measurement: from uncovering an emotional, consumer insight to large brands using data to drive scale to those who are pushing new thinking in attribution. Congratulations to all of the winners and innovators this year.”