There are only seven entries shortlisted in the Innovation Lynx category at the Dubai Lynx International Festival of Creativity. TBWA\Raad Dubai’s work done for Nissan and Louvre Abu Dhabi has a shortlist each. Y&R Dubai’s entries for Varuna Pumps and Honda have also been shortlisted.… Read More
Around 21 pieces of work are competing for the metal in the Direct category at Dubai Lynx International Festival of Creativity. TBWA\Raad has cornered eight places in the shortlist for its work done for Nissan, McDonald’s, Amnesty International and Connect. BBDO Pakistan has four shortlists… Read More
As Dubai Lynx International Festival of Creativity kicks off, the first set of shortlists have been announced. In the Branded Content & Entertainment Lynx categories, 25 pieces of work have made it to the shortlist. Impact BBDO, including work from BBDO Pakistan, leads the shortlist… Read More
In a candid conversation, Havas Media’s Regional Managing Director, Dany Naaman, calls out industry analysts crying ad spend decline & urges marketers to walk the talk in transparency and partnership. Excerpts: Would you agree 2017 was an interesting year for the industry? It was, however,… Read More
The media industry globally is undergoing transformation, where newer forms of media are finally being asked to conform to rules that have governed traditional media for long. The primary objective for this is to cease the manipulation of news and information that has questioned the… Read More
Not many pursue a path that shapes up the very nature of an industry. MCN Chairman, Akram Miknas, has neither dreamed small nor given up on his dreams ever. As he celebrates his 50th work anniversary, he is looking to do more. For his contributions… Read More
A doyen of the marketing and advertising domain, Akram Miknas, the chairman of Middle East Communication Network (MCN) has made an impact that is far reaching – not just in the industry but also globally. Leading names from the business share thoughts on Mr Miknas’… Read More
In the wake of an extensive pitch process, Etisalat Misr has appointed Starcom Egypt to handle its media mandate. The pitch focused on both planning and buying capabilities that were carried out over the duration of a year. Apart from Starcom, four other agencies from… Read More
The second installment of du’s public service announcement, themed ‘If it were your pain, would you share it?’ was unveiled with the objective to raise awareness and inspire conversations around conscientious social media usage. The campaign comprises four videos that address the negative impact of… Read More
The food and beverage sector in the Gulf Cooperation Council (GCC) states is expected to continue to grow at 7.1 percent annually, reaching USD 196 billion by 2021, from the current USD 130 billion, according to MENA Research Partners. Saudi Arabia alone accounts for more… Read More
