Almarai has retained Spark Foundry, a Publicis Media agency in the Middle East, as its media agency in the wake of a competitive pitch. This win builds on the partnership between the two businesses that has led to some ground breaking work in the category.… Read More
As the 10-day countdown to 2018 begins, Arabian Marketer is taking a final look at the year gone. In the first of the series, let’s look at the news stories, interviews and industry reports that attracted the attention of professionals of the media, marketing and… Read More
Women in the Gulf Cooperation Council (GCC) represent only 2 percent of board positions and 13 percent of chief executive officers (CEO), according to the Association of Chartered Certified Accountants (ACCA). However, according to the Pearl Initiative, women in the GCC attach high importance to… Read More
Saudi Arabia’s decision to lift the three-decade old ban on commercial cinemas is expected to bring further growth prospects in its economic landscape. A Kantar TNS study conducted among Saudi residents shows fresh opportunities for marketers to make inroads into the Kingdom, with an impact… Read More
The year 2017 has seen Lions Festivals, who also organize the Dubai Lynx International Festival of Creativity, streamline the flagship event Cannes Lions International Festival of Creativity. The development came on the back on feedback from global leaders that the festival had become too expensive… Read More
For a few years now, Zenith’s adspends predictions have indicated a decline graph for the Middle East & North Africa (MENA) region. This year, the forecast had some good news in the form of the growth in digital advertising spends and its increasing contribution to… Read More
For Isobar, 2018 will be the year where technology enhances and scales the most human attributes. In 2018, technological interfaces will become more natural and instinctive, technology will automate repetitive tasks to free up time for creativity and compassion, and artificial intelligence will meet emotional… Read More
Ending a stint lasting more than three decades, Terry Savage, Chairman of Cannes Lions, will leave the festival following the 2018 event. Mr Savage’s 33-year long Lions’ journey began as the representative for the festival in Australia, then as CEO, and for the last decade… Read More
In the wake of a multiagency pitch process, Emirates Integrated Telecommunications Company (EITC) has awarded the media mandate of its telecom brand du to Hearts & Science. Starcom has been du’s media agency of record since 2015, prior to which, the account was handled by… Read More
The Middle East and North Africa (MENA) region is once again the only regional bloc to record declining advertising spend, as per the latest Zenith Advertising Expenditure Forecast. The December 2017 edition however has some good news to show in the robust growth of internet… Read More
