As part of McCann Worldgroup, FP7/MENA has concluded the agency’s day-on-the-street, hunting for truth. On October 10, 2017, McCann Worldgroup conducted its Truth About Street research in over 100 countries with nearly 20,000 employees. In the Middle East & North Africa (MENA) region, over 300… Read More
Following the launch of the 2017 KPMG Global CEO Outlook Survey, KPMG has released the GCC edition of the report. The survey found that a majority of GCC CEOs are more optimistic about technological disruption than their global counterparts. Instead of being disrupted by competitors,… Read More
To say that the overall sentiment in context to the Saudi royal decree that allows women to drive cars in the Kingdom would an understatement of sorts. This is vindicated further in a Kantar TNS report that looked to understand the early sentiment of Saudi… Read More
The Microsoft pavilion at the GITEX Technology Week 2017 is busy with several new initiatives. One that delegates too specific interest in was in context to to its Workplace Safety Demo, built on the company’s Cognitive Services platform, with contribution from its AI capabilities to… Read More
The automotive industry is preparing for one of its biggest opportunities following Saudi government’s decree to allow women to drive from 2018. Even as companies are taking several steps to woo the new set of customers, existing perceptions in the market have put Toyota and… Read More
In an unprecedented global research initiative, McCann Worldgroup has enlisted all of its employees around the world to leave their desks for a day and head to the streets in their local markets to meet with and interview people face-to-face to gain insights into their… Read More
Dubai-based Delta Partners, an advisory and investment firm specializing in the telecoms, media and digital (TMD) space, has appointed Mark Fleming as a Partner of the firm, based in the company’s New York office. Mr Fleming has over 25 years of experience advising and partnering… Read More
Nielsen has launched a new initiative for the broadcast radio industry in the UAE. With the methodology and quality controls being subject to independent verification by PwC, Nielsen will work alongside industry stakeholders to deliver Radio Audience Measurement (RAM), to help redefine the way the… Read More
After a lengthy pitch process involving global and local agencies, Publicis Media agency Zenith, based in Cairo, has been appointed to handle the prestigious media assignment for Telecom Egypt, one of the market leading telecom operators in Egypt. The account duties span across all strategic… Read More
As part of its ‘Dare Greatly’ initiative, Cadillac has launched a campaign in the Middle East, shining a spotlight on entrepreneurial Arabs living in New York and the passions that drive them. To kick off the campaign, Cadillac has released a video that is set… Read More
