Selling to consumers has become tougher than ever. Technology allows the consumer to know more about a brand. It also offers several different ways to communicate its value in unique ways but the battle to win over the ‘distracted’ consumer presents a plethora of challenges.… Read More
A collaboration between ACT Responsible and The Gunn Report, The Good Report is a unique ranking of the world’s best use of creative communications to promote sustainability and social responsibility to raise awareness of major social and environmental issues. A total of 702 campaigns produced… Read More
Social media’s popularity as a platform in the Middle East & North Africa (MENA) region for political leaders to connect with people is not questioned any longer. This is further reiterated in the Burson-Marsteller’s ‘World Leaders on Instagram’ study, where of the top 10 most… Read More
Leo Burnett Dubai has won the entire Ferrero Group’s portfolio of brands in the GCC region. The new partnership will see the agency handle a holistic 360-degree scope of managing all through the line, social and digital aspects for the entire Ferrero portfolio of brands… Read More
Exhibition and museum attendance data from The Art Newspaper’s annual surveys provides clear proof that public interest in the arts is growing with more than 35 percent increase in attendance at the top 10 most visited museums worldwide in 2010-2016. At the same time, brands… Read More
Digital Media Services (DMS), the digital services brand of the Choueiri Group, has embarked on an exhaustive rebranding exercise, the first of its kind since its launch in 2011. Created by MullenLowe MENA, the company not only dons a new visual identity but a… Read More
Horsepower may well be the accepted global unit of measurement of power. However, as many vehicles with high horsepower fail to perform in the sand, how can their performance be measured in an environment unique to a desert? Nissan attempted to answer this question with… Read More
Warc 100, the annual ranking of the world’s best marketing campaigns and companies according to their business impact, is here. Procter & Gamble, Vodafone, BBDO Worldwide, adam&eveDDB and WPP are among the organizations at the top of this year’s rankings, which are based on performance… Read More
Cannes Lions has assembled 21 jury members to judge the Pharma Lions and the Health & Wellness Lions awards at this year’s Cannes Lions. Lions Health, the two-day specialist event focusing on creative excellence in healthcare communications, kicks off the 2017 Cannes Lions International Festival… Read More
Social networking may be the Facebook’s core proposition but over the years it has employed various strategies and tactics to make networking engaging, in order to ensure interested and growing user base. Facebook Stories, complete with new ways to share from Facebook Camera with some… Read More
