Talent acquisition will continue to be a key focus for MENA companies in 2017 and recruiters will be even busier this year, focusing on quality of hiring. Jobs pertaining to operations, sales and engineering will be the highest priority roles to fill in 2017. This… Read More
The influence of social media platforms in the Middle East is growing every day. Not only are we seeing global and local media outlets understand ways in which Middle East rulers and governing bodies are using social media platforms, but we are also seeing people… Read More
Warc, the global marketing intelligence service, pointed out that Artificial Intelligence (AI), defined as the ability of computers to take on tasks that have previously required human intelligence to complete such as speech recognition or interpreting data, will have a major impact on the marketing… Read More
IPG Mediabrands has appointed Tim Ringel as Global President, Reprise. In this role, Mr Ringel will lead the growth and expansion of the network’s full-service search and digital experience agency. He will work in close partnership with Craig Ellis, EVP, Global Head of Operations,… Read More
UAE brands are going global and in the market itself, some of these brand are among the more preferred names for the consumers. Home grown UAE brands have dominated YouGov BrandIndex’ first UAE Brand Advocacy rankings, which ranks brands that receive the highest recommendations from… Read More
Online security, especially for the younger audiences, has been in top discussion points and concerns in every conversation around the impact of technology in today’s times. While technology has changed the ways in which people connect, for families the basics of talking with children about… Read More
Industry experts are often asked whether creativity can keep in pace with the evolution in media, especially as marketing technology has sharpened the ammunition available to media, making it more efficient and cost effective. Criteo has attempted to find a solution in Kinetic Design that… Read More
Zenith has updated its advertising forecast for 2016 and 2017, as the year comes to an end and the industry gears up for a New Year. Globally, Zenith predicts global ad expenditure will grow 4.4 percent in both 2016 and 2017, reaching USD 566 billion… Read More
Top of the marketing to do list for 2017 should be about gaining a rapid understanding of the needs, aspirations and behaviors of Generation Z, also called post-millennials and centennials. Brands will have to create better connected consumer journeys that are less intrusive with a… Read More
Building on its work history with Emerging Markets Intelligence and Research (EMIR), OMD has entered into an exclusive agreement with the MEA-based firm. The partnership is designed to provide brands with market insights and analysis to better inform their business and communications planning and make… Read More
