The vast majority of UAE CEOs are confident about prospects for their organizations over the next three years, according to the KPMG 2016 CEO Outlook. The survey findings reveal that 76 percent of polled UAE CEOs – compared to 41 percent of global CEOs –… Read More
BBDO Pakistan has collaborated with UN Women Pakistan to create an unconventional campaign – #BeatMe– in the hopes of mobilizing women and men to demand an end to violence against women. In a clever paradox, the campaign showcases a woman inviting men to beat her,… Read More
Following the completion of sale of a majority stake in Kuwait Food Co, also known as Americana, to Gulf-based investment firm Adeptio in October 2016, Americana is revisiting some of its core functions. This also includes its advertising mandate, wherein the company has initiated a… Read More
Facebook is going all out to make Messenger among the most popular platforms in its space. With over one billion users, Messenger already is a platform to reckon with. In the last few months, Facebook had introduced marketplace and opened up the platform to external… Read More
Consolidation has been the name of the game for most marketing, media and advertising sectors in 2016. In the case of global brands, it is a trend that has been continuing for some time now when it comes to working with multiple partners. Major brands… Read More
C1X Inc., the Silicon Valley based martech startup, recently secured Series B funding of USD 8.5 million bringing the total raise to around USD 15 million. It is now focused on getting the mobile business integration in its programmatic full stack offering and has just… Read More
Huawei Arabia has launched an interactive Facebook post to engage with its audience for the launch of the NOVA Plus smartphone. Memac Ogilvy, who spearheads digital strategy for Huawei, partnered with Newsfeed SmartApps patent pending technology to launch this engagement. The interactive Facebook post is… Read More
The Middle East and Africa (MEA) region struggles with the most complex set of challenges that can impact growth – both in the long term and the short term. No other region is braving the global economic challenges in the backdrop of a war-like situation.… Read More
The UAE Chapter of the International Advertising Association (IAA) held elections for a new Board of Directors in Dubai. The biennial elections saw members of the industry exercise their right to vote. The newly elected board of directors will steer the UAE chapter of the… Read More
Euronews Group that operates brands such as Africanews and Euronews is developing its ‘Euronews NEXT’ strategy to be implemented next year. This initiative aims to deliver the news group’s digital transformation and to overhaul its editorial and product offering and includes the development of a… Read More
