In line with its commitment to creating smart, vibrant and sustainable business communities, TECOM Group, a member of Dubai Holding, has partnered with global outdoor advertising company, JCDecaux, to pioneer state-of-the-art digital advertising solutions, at Dubai Media City, Dubai Internet City and Dubai Knowledge Park.… Read More
Data management will be the most important skill for Middle East organizations in 2017, with Chief Data Officers taking on the role of driving organization wide skills growth. With cloud, mobility and the Internet of Things driving IDC’s prediction of 10-fold data growth to 44… Read More
Ecommerce in the region is growing, promising the rise of an industry that has changed business dynamics in markets such as China and India. There are some trends and innovations in ecommerce and the attribution strategies that are transforming the sector globally and locally. Criteo… Read More
If there was an award for platforms where the US Presidential Elections were discussed, the winner would be Twitter hands down, or so suggests a Meltwater analysis of all social media posts done in the Middle East & North Africa (MENA) region on the US… Read More
When Donald Trump won the race to White House in one of the most stunning elections in US political history, the immediate reactions evoked various negative sentiments. After all, Mr Trump had upped his chances in the race in the early months with the most controversial… Read More
WPP has signed an affiliation agreement with PPG, a digital marketing firm in Iran, which operates more than 15 top digital services companies in the country. This agreement will give WPP and its clients access, on an exclusive basis, to various digital marketing channels in… Read More
In keeping with Publicis Media’s talent objectives and to accelerate regional development, Zenith Middle East has restructured its management team across the region. Under the leadership of Firas El Zein, CEO of Zenith Middle East, the agency has promoted some of its key talent in… Read More
Bringing digital pinball cricket to the streets of Pakistan does not even begin to capture the fun that BBDO and Proximity Pakistan pulled off to create a unique experience for Pepsi. Cricket worship runs deep in Pakistan, and many of the professional players have begun… Read More
Beating all analysts and experts’ estimates, Facebook posted blockbuster growth for the sixth straight quarter. It has earned USD 7.01 billion in revenue. In comparison to the growth of 3.63 percent in Q2, Facebook has registered growth of 4.67 per cent in Q3. Daily active… Read More
MEC is gearing up for a leadership transition globally as, after nearly 20 years at WPP and 14 years leading MEC, Charles Courtier is stepping down from the role of Global CEO to focus on interests outside the company. Succeeding him will be Tim… Read More
