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Author: Zeba Mahmud

Memac Ogilvy, Impact BBDO, TBWA\RAAD Shortlisted In Print & Publishing Lions

Memac Ogilvy, Impact BBDO, TBWA\RAAD Shortlisted In Print & Publishing Lions

9 years ago by Zeba MahmudAdvertising

In all 15 pieces of work have been shortlisted in the Print & Publishing Lions category at the Cannes Lions International Festival of Creativity from the Middle East & North Africa (MENA) region. Memac Ogilvy takes the lead in this with its work for Qatar Islamic… Read More

Leo Burnett, Y&R Shortlisted In Glass Lions

Leo Burnett, Y&R Shortlisted In Glass Lions

9 years ago by Zeba MahmudAdvertising

There are two entries from the Middle East & North Africa region (MENA), including Turkey, that have been shortlisted in the Glass Lions category. These include the entry ‘Legally Bride’, done for Kafa, from the Leo Burnett Beirut office. Y&R Team Red’s ‘Vodafone ‘Between Us’,… Read More

From Consumer Spending Viewpoint, It Is A Good Ramadan

From Consumer Spending Viewpoint, It Is A Good Ramadan

9 years ago by Zeba MahmudMarketing

In the run up to Ramadan 2016, YouGov surveyed residents in the UAE, Saudi Arabia and Egypt as part of its annual Ramadan study to discover expected changes in consumer behavior in and around Ramadan. The study found that over half (53 percent) of respondents… Read More

Zebanomics: Saudi Arabia – Eyeing A Local Global Balance?

Zebanomics: Saudi Arabia – Eyeing A Local Global Balance?

9 years ago by Zeba MahmudAM Editorial

There is a call for change in Saudi Arabia, in a manner that has hitherto been unseen. Mohammad Bin Salman, son of Saudi Arabia’s King Salman and Crown Prince of the Kingdom, has got the world sit up and take notice of what is being… Read More

Being A Great Place To Work Trumps All Else: Nadim Samara, OMD

Being A Great Place To Work Trumps All Else: Nadim Samara, OMD

9 years ago by Zeba MahmudAdvertising

OMD has had a good start to 2016. Its first quarter boasts of a significant business win, Nissan and Infiniti, partnering with sister-agency TBWA\Raad to handle both brands. This follows winning ADCB earlier in the year, and securing third spot in UAE’s Great Place to… Read More

Almarai Sets Social Media On Fire In KSA With Film On Breastfeeding

Almarai Sets Social Media On Fire In KSA With Film On Breastfeeding

9 years ago by Zeba MahmudAdvertising

Almarai, a prominent dairy product player in the Arab world, is creating quite the buzz with its recent film on breastfeeding. In partnership with its agency Leo Burnett KSA, Almarai launched the campaign last month. Within a week of launch, the film became the second… Read More

How Infiniti’s Marketing Offensive Will Continue In 2016

How Infiniti’s Marketing Offensive Will Continue In 2016

9 years ago by Zeba MahmudMarketing

Recession, retrenchment, revolution… as the Middle East and North Africa (MENA) fights its own internal challenges triggered by falling oil prices and the Arab unrest, the numerous macroeconomic changes are equally affecting the region, if not more. Interestingly, not everyone is complaining. Premium auto brand… Read More

Nissan & Infiniti Park Media Mandate With OMD

Nissan & Infiniti Park Media Mandate With OMD

9 years ago by Zeba MahmudAdvertising

Following a comprehensive media review, Nissan has signed up with OMD as its regional partner for media communications for its flagship brands Nissan Middle East and Infiniti Middle East. The incumbent on the business, since 2009, is Mindshare. OMD has won the pitch against agencies… Read More

Why Every Year Is A Good Year For du

Why Every Year Is A Good Year For du

9 years ago by Zeba MahmudMarketing

For du, 2015 was a good year, and 2016 is expected to be better. Unlike most other advertisers, the telecommunication company takes a different approach to award festivals. One of the examples is the 10th Dubai Lynx International Festival of Creativity, where the brand had… Read More

UM MENA, OMD UAE – The Only Media Agencies To Win A Lynx

UM MENA, OMD UAE – The Only Media Agencies To Win A Lynx

9 years ago by Zeba MahmudAdvertising

It was not really the best year for media agencies in the region in context to the Dubai Lynx International Festival of Creativity. The Festival has seen only two media agencies win any Lynx. UM MENA that was christened Media Agency Of The Year has… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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