It was not really the best year for media agencies in the region in context to the Dubai Lynx International Festival of Creativity. The Festival has seen only two media agencies win any Lynx.
UM MENA that was christened Media Agency Of The Year has won one Silver for its work ‘Dettol Hajj’ done for Reckitt Benckiser. And OMD UAE has won two Bronze for its work for HP #BendTheRulesMe.
The awards night has seen over 200 metals given out to more than 30 agencies.
No stranger to the Middle East region, Zeba Mahmud spent her initial years in Saudi Arabia. Her academic and career journey took her to the highly competitive media scene in India, where her forte has been in current affairs and education. The driving force behind AM Media Corp, as its Editor-in-Chief and CEO, Zeba's mandate is to present the marketing and media growth story, education and startup ecosystem of Middle East & North Africa. Zeba is based in Dubai, where she lives with her husband and daughter.