Following the silo-less restructuring of Publicis last year, the holding company has created a new structure for its media brands forming Starcom, Zenith, Mediavest|Spark, and Optimedia|Blue 449. The development will see the end of agency networks of Starcom Mediavest Group and Zenith Optimedia. Even as… Read More
A total of eight metals were given out at the Radio Lynx category this year. It may be recalled that Radio was awarded no winners at the Dubai Lynx Festival in 2015. Memac Ogilvy has won a Gold for its entry ‘Back Off Radio’ done… Read More
Proving its creative prowess once again, Leo Burnett’s Beirut office has won a Grand Prix in the Promo & Activation category at the 10th Dubai Lynx International Festival of Creativity. The agency’s work ‘Merry Balconies’ for P&G has also won a Silver in addition to… Read More
Adding another Grand Prix to its kitty at the Dubai Lynx International Festival of Creativity, J. Walter Thompson’s ‘The Good Note’ for Bou Khalil Supermarché was celebrated also in the PR Lynx category. The agency has won two Golds in the category – for Dubai… Read More
The Outdoor category at the 10th Dubai Lynx International Festival of Creativity has given its top honors to Memac Ogilvy. With the Grand Prix in its corner, the agency has also won one Gold campaign, two Silver campaigns and two Bronze Lynx in the category.… Read More
Tunisia’ 3SG-BBDO has made quite a mark in the Mobile Lynx category with a Grand Prix, a Silver and a Bronze for its campaign ‘Back Up Memory’ for Samsung. Samsung Gulf Electronics and Cheil have won another Silver in the category. The complete details of… Read More
The joint work of Memac Ogilvy Dubai and FP7/DXB, ‘Dark Iftar’ for Coca-Cola Middle East has won the Interactive Lynx Grand Prix. The category also sees Impact BBDO win four Lynx including two Golds, one Silver and one Bronze for its clients La Libanaise Des… Read More
Cheil MENA has been awarded the Grand Prix in the Design category at the Dubai Lynx International Festival of Creativity, for its entry ‘Samsung Kalimalock’ for Samsung Gulf Electronics. There are two Golds given in the category – one to J. Walter Thompson for ‘The… Read More
J. Walter Thompson’s Cairo office has won the Grand Prix for Creative Effectiveness Lynx for its entry ‘Fakka’ for Vodafone Egypt. The Creative Effectiveness category awards work that has also delivered on business objectives in the year gone. There are only two other awards given… Read More
From being named among the Most Influential Arab Women to the Leading Businesswoman of the Year, du’s EVP of Brand & Communications, Hala Badri, has written a growth story that is inspiring a whole generation of future leaders. The Arabian Marketer catches up with Ms Badri… Read More
