It would be an understatement to say that the luxury consumer ecosystem is becoming more fragmented. Gone are the days when there was this one type of luxury consumer. Today, amidst the different kinds of luxury consumers, each has its own unique expectations from luxury brands. Add… Read More
A large section of marketers depend on integrated marketing campaigns with the hope that the campaign mix and investment levels are optimized to realize the highest return to their expenditures. In MENA, marketers have taken time but are finally warming up to the idea of integrated… Read More
Native advertising is the masked hero in the world of advertising technologies. Behind the mask is what many may describe as the pricey, digital and perhaps even direct descendant of the advertorial. “It’s all about content. Native advertising is a non intrusive experience that engages… Read More
When I moved from Mumbai to Dubai and started work here, like people from across the world I had a perception of the region and its leaders because of what I had “heard”. Nothing negative, if that’s how it sounds but mostly about how leadership… Read More
Like most markets, MENA also is working towards decoding advertising technology, and ably integrating it into marketing solutions. As programmatic and data gain attention in the Middle East and North Africa region, and play a key role in disrupting the media landscape, they are also faced with various challenges across the ecosystem. For some markets… Read More
Vuclip, a mobile video on demand service for emerging markets has partnered with Mazzika Group, to bring Arabic music to the mobile users. Mazzika group is a music production house in the Arab World. Mazzika Group will work with Vuclip to extend their premium music… Read More
There may be the lesser evolved that still view corporate social responsibility (CSR) as something forced upon corporates or a must-do that has to be tick marked in an annual calendar. However, leaders – both from business arena and of society – in the Middle… Read More
On the heels of the launch of its Apple Watch app, Emirates has announced the debut of the Emirates App for Android. The airlines claims that more than one hundred thousand monthly users access its iPhone, iPad and Apple Watch apps, Emirates is ramping up… Read More
One of the traits commonly used to describe Millennials is of spending more time with virtual friends and engaging in online activities than with friends in person or doing more physical things like walking or playing a sport. Kuwaiti female activist Sheikha Intisar Salem Al-Ali… Read More
Successful marketers have reiterated time and again the virtue of a people-first approach. Two prominent names from media industry in the Middle East & North Africa region echoed this approach for content as well, pointing out that content should first meet an existing demand. Bassem… Read More
