As part of a new global media partnership agreement between Qatar Financial Centre (QFC) Authority and UM, UM will now represent QFC Authority in all of its media buying and planning activities across the EMEA, APAC and North American markets. QFC Authority is the commercial… Read More
Du Telecommunications have brought together a video dedicated to the 43rd UAE National Day. The video called Narzif brings alive the traditional Emirati dance called Razfa and is seen performed not just by the local Emiratis but also from faces beyond the region. The… Read More
AKQA has promoted Rei Inamoto to Chief Creative Officer worldwide. With this promotion, Mr Inamoto would be providing global creative leadership across all of AKQA’s 14 offices. Earlier, he was directing AKQA’s work in USA and Asia. “With the most remarkable brands as our clients,… Read More
Cheil Worldwide would be partnering with Iris, a global creative innovation network and acquiring a ‘significant initial investment’. The deal is expected to potentially rise to 100 per cent of the business over the next five years. Cheil’s initial investment in iris will be the… Read More
Yahoo seems to be on a shopping spree. It’s less than two weeks now and the Internet giant has announced yet another new acquisition. This time it’s the photo app developer Cooliris. Not much information has been provided yet by Yahoo on the acquisition amount… Read More
Brand Us Social, a London based digital and social media intelligence and event company is debuting in Dubai with its Social Media and Digital conference that will focus on Fashion and Beauty. The conference is being held on November 26, 2014 at the Grosvenor House… Read More
After having won several Lions at the Cannes Lions International Festival, there is much to cheer for Heineken this year. The Cannes Lions International Festival of Creativity has named Heineken its 2015 Creative Marketer of the Year. Philips Thomas, CEO of Lions Festivals, pointed out… Read More
As Mozilla Firefox completes its 10th anniversary, the internet browser company is revisiting its search strategy. In the process, it has ended its relationship with Google as its default search engine. While Mozilla has adopted different approaches for different markets and in the Middle East… Read More
In an era of fragmentation, digital agency Possible and GroupM’s media agency Mindshare have chosen to go in an interesting direction. They have partnered to create Content+ that will generate real-time micro-content to help marketers win consumers. This means their clients will not have to… Read More
The Economist has launch its first daily digital edition which will give iPhone and Android smartphone users a peak into global news within minutes when they are on the run. The 171-year-old weekly magazine aims at reaching out to a much larger audience digitally after… Read More
