The digital era has opened up as many opportunities as it has challenges. Experts agree that as technology gives more power to brands, one of the best tools in their arsenal is content. The question however is what content clicks for a new age that… Read More
J. Walter Thompson Middle East and Africa has outlined 10 macro trends for MENA that according to them will have a significant impact in 2015 and beyond. The JWTIntelligence report is based on a survey of over 1,000 adults throughout the Middle East spanning over… Read More
New research from Oracle reveals that nearly 55% of millennials say a poor mobile app experience would make them less likely to use a company’s products or services. According to the global report, Millennials and mobility: how businesses can tap into the app generation, 39%… Read More
Vuclip, a premium mobile video on demand service for emerging markets has announced a premium mobile content deal in cooperation with the Brand Management Department in the Middle East Broadcasting Centre (MBC), an Arabic language network in the Arab world. With a rapidly increasing subscriber… Read More
The Government of Kenya, through the Ministry of East African Affairs, Commerce and Tourism has taken on board global PR agency Grayling to support it government’s strategy for the recovery and revival of tourism and inward investment in Kenya. Grayling is part of the Huntsworth… Read More
Deutsche Bank AG has appointed Javeed Ameen as its Chief Operating Officer for the Middle East and Africa (MEA) region. Mr Ameen will be based in Dubai and report to Ashok Aram –Deutsche Bank CEO, Middle East and Africa and Karl von Rohr – Global… Read More
What seems a first for the industry, global marketing communications agency Fifth Ring has taken its offering to new levels and has embarked on an entirely new project in the form of a new subsea office. This office will be a fully serviced facility operating directly… Read More
The one day STEP Conference 2015 saw 2,000 attendees, three themed stages and more than 70 thought leaders covering over 15 of technology’s latest topics. “Just a few years ago, we were a small conference with big dreams. But we were determined to chart the… Read More
With the region’s broadcasters and media partners increasingly looking at ways to set themselves apart from the competition, there is a growing focus on how they can offer a unique experience and provide consumers with compelling editorial content. According to global ICT consulting firm, International… Read More
Very soon, indoor data coverage will become easier for Etisalat consumers in Egypt. The telecom company has partnered with Ericsson to deploy the latter’s Radio Dot System in the region. Being the first-of-its-kind implementation in Egypt, the system provides data traffic solution in Egypt. Ericsson… Read More
