Cannes Lions ended day three with awards given in the PR Lions, Media Lions, Direct Lions, Creative Strategy Lions, Creative Data Lions and Social & Influencer Lions categories. Agencies from the Middle East & North Africa (MENA) region and Pakistan added four more Lions on day three including two Silvers and two Bronze.
There are two Silver Lions for MENA & Pakistan in PR Lions. Wunderman Thompson won its first award with a Silver for entry titled ‘Young Bride’, for RDFL. BBDO Lahore’s ‘Truck Art Child Finder’ has scored again in the category with another Silver Lion. The category celebrates the craft of strategic and creative communication. Of 1,857 entries received, 55 Lions were awarded including six Gold, 22 Silver and 26 Bronze. The Grand Prix was presented to ‘The Tampon Book: A Book Against Tax Discrimination’ for The Female Company, by Scholz & Friends Berlin.
In Media Lions, BBDO MEA & Pakistan won two Bronze Lions. Impact BBDO’s ‘The Blank Edition’ for An Nahar won a Bronze and BBDO Pakistan’s ‘Truck Art Child Finder’ won a Bronze for Berger Paints. The category celebrates the creative implementation of ideas through the use of media. Around 2,196 entries were received, and 65 Lions presented including seven Gold, 20 Silver and 37 Bronze. The Grand Prix was awarded to ‘Air Max Graffiti Stores,’ for Nike, by AKQA, São Paulo.
No Show In Direct Lions & Creative Strategy
MENA did not win any awards in the Direct Lions category. The category received 2,005 entries and 42 Lions awarded including five Gold, 12 Silver and 24 Bronze. The Grand Prix was presented to ‘The Whopper Detour’ for Burger King by FCB New York.
In the launch year of the Creative Strategy Lions, which celebrate the idea behind the idea and how strategic planning can redefine a brand, 848 entries were received, and 22 Lions awarded including three Gold, seven Silver and 11 Bronze. The Grand Prix went to ‘The E.V.A. Initiative’ for Volvo Cars, by Forsman & Bodefors, Gothenburg. There were no awards for MENA in the category.
The other categories awarded on day three included Creative Data Lions & Social & Influencer Lions. MENA did not score in any of the categories.
In the Creative Data Lions, honoring the interplay of ideas and information, 429 entries were received, and 13 Lions were presented: 2 Gold, 4 Silver, and 6 Bronze. The Grand Prix was awarded to ‘Go Back to Africa,’ for Black & Abroad, by FCB/Six Toronto. 47 Lions (7 Gold, 14, Silver & 25 Bronze) were awarded in the Social & Influencer Lions. ‘Keeping Fortnite Fresh’ for Wendy’s by VMLY&R Kansas City won the Grand Prix.