Beesline, a natural cosmetic brand in the Middle East & North Africa (MENA) region, has selected Initiative MENA to handle its digital media duties in Kingdom of Saudi Arabia and Iraq. Under the arrangement, the agency’s Beirut office will be responsible for the digital media strategy, content and influencer management of the brand.
“We were impressed by Initiative’s media approach. They won us over through a combination of passion, creativity and strategic skills,” quoted an official press statement on behalf of Beesline.
Philip Issa, Levant Managing Director for Initiative added, “We’re happy to announce the new business win. The opportunity to work with Beesline, a regional brand with a global potential is thrilling. Beesline is focused on driving stronger connections with consumers and we see digital as a key channel in achieving that.”