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Initiative

Initiative MENA Appoints Lee Boden As Regional MD

Initiative MENA Appoints Lee Boden As Regional MD

1 year ago by AM News DeskAdvertising

MCN Mediabrands has appointed Lee Boden as the new Regional Managing Director for Initiative MENA. The appointment, that fills in the gap after Ramzy Abouchacra’s exit earlier this month, is with immediate effect. “Over the past two years Initiative has been evolving its offering with… Read More

Initiative Appoints Ghayath Sioufi As Regional Business Director

Initiative Appoints Ghayath Sioufi As Regional Business Director

1 year ago by Sana MahmudAdvertising

Initiative MENA has appointed Ghayath Sioufi as its new Regional Business Director. Mr Sioufi will serve key accounts and will be responsible for driving the agency’s regional program across the MENA markets. He will also be responsible for driving new business across all disciplines for… Read More

Lego Appoints Initiative As Global Media AoR; Retains Vizeum In MENA

Lego Appoints Initiative As Global Media AoR; Retains Vizeum In MENA

2 years ago by Sana MahmudAdvertising

IPG Mediabrands’ Initiative has been awarded the global media duties for the LEGO Group following a competitive pitch process. The development however does not impact the Middle East & North Africa (MENA) region, where Dentsu Aegis Network’s Vizeum has retained the business. Earlier this year… Read More

Beesline Appoints Initiative To Handle Digital Mandate In KSA & Iraq

Beesline Appoints Initiative To Handle Digital Mandate In KSA & Iraq

3 years ago by AM News DeskAdvertising

Beesline, a natural cosmetic brand in the Middle East & North Africa (MENA) region, has selected Initiative MENA to handle its digital media duties in Kingdom of Saudi Arabia and Iraq. Under the arrangement, the agency’s Beirut office will be responsible for the digital media… Read More

ADCB Puts Media Biz Up For Review

ADCB Puts Media Biz Up For Review

3 years ago by Sana MahmudAdvertising

Just a little over a year after it had awarded its media mandate to OMD, Abu Dhabi Commercial Bank (ADCB) has opened up its media for review again. The reason for a fresh call is unclear, but some of the leading agencies are eyeing the… Read More

Huawei Initiates Media Pitch In The Region

Huawei Initiates Media Pitch In The Region

3 years ago by AM News DeskAdvertising

Chinese tech player Huawei has opened up its media planning and buying for review in the region. Hitherto, the account has been handled by Initiative MENA. It is understood that apart from Initiative, media agencies Zenith and PHD are also pitching for the business. Last… Read More

Americana’s Media Biz Up For Grabs Post Acquisition-Led Restructure

Americana’s Media Biz Up For Grabs Post Acquisition-Led Restructure

3 years ago by Zeba MahmudAdvertising

Following the completion of sale of a majority stake in Kuwait Food Co, also known as Americana, to Gulf-based investment firm Adeptio in October 2016, Americana is revisiting some of its core functions. This also includes its advertising mandate, wherein the company has initiated a… Read More

IPG Reports Strong Growth In Q1 2016 ; All Regions Contribute

IPG Reports Strong Growth In Q1 2016 ; All Regions Contribute

4 years ago by AM News DeskAdvertising

Interpublic Group (IPG) has recorded an increase of 6.7 percent in its organic revenue and an increase of 3.9 percent in its reported revenue, allowing it to be beat industry expectations. On the back of the first quarter, the company stated that it is well-positioned… Read More

Continue Soldiering On In The Face Of Adversity,  Advises Riham Al Batanouny

Continue Soldiering On In The Face Of Adversity, Advises Riham Al Batanouny

4 years ago by Sana MahmudAdvertising

For Egypt, one of the largest markets in the region, the going has been tough. Leaders from the country have worked hard to change the scenario and pursue growth. But as the global economic environment threatens to slowdown, Egypt will face its share of challenges.… Read More

Sanascope: Clutter-Breaking Content Calling

Sanascope: Clutter-Breaking Content Calling

4 years ago by Sana MahmudAdvertising

With all the conversation on content in the year gone, it was not particularly surprising that two prominent agency initiatives in the first few days of 2016 were focused on content and all aspects surrounding it. But it was strange. Mindshare and Initiative had put… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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