Cannes Lions MENA Scoreboard: Who Brought Home A Lion?

Cannes Lions

The Cannes Lions International Festival of Creativity 2016 has ended on a mixed note for the region. While some agencies performed well, some were below expectations. The region on the whole, including Turkey, has brought home far lesser Lions in comparison to last year.

In 2015, Middle East & North Africa (MENA) agencies won 39 metals, including a joint Grand Prix. The total tally this year is 26 metals.

A total of 16 agencies won at this year’s Festival.

Memac Ogilvy tops the chart, winning six medals including three Golds. It won two Bronze, one of which was shared with FP7/DXB along with winning a Silver. Its campaign for IKEA – Saudi Arabia was one of the most appreciated campaigns at the Festival.
IKEA Memac

“We had a very good idea that the campaigns will be successful. These campaigns were tested in other festivals held in Dubai and other markets where we received a positive indication from the team of experts who had participated as jury in several occasions,” said Edmond Moutran, Chairman & CEO, Memac Ogilvy.

Mr Moutran further added, “We in MENA are carrying our part of the challenge by maintaining our creative edge. While our Dubai office is has been termed most creative office worldwide in the last couple of years, we are trying to also build our cadre in Jeddah, Kuwait, Qatar, Beirut and other markets. Our attempt is to not only depend on Dubai for producing award winning work but to have the entire network deliver that type of quality and creativity. I am really glad the policy is working and may it continue for many years.”

Leo Burnett takes the second place, with one Gold and three Bronze. The campaign for NGO Kafa ‘Legally Bride’ was its most awarded campaign.

The third position is taken by J. Walter Thompson for not just winning two Bronze and three Silver medals but also managing shortlists in several categories. Its Lebanon and Dubai office performed well with campaigns for Vodafone Egypt and The Good Note.

Y&R and TBWA\RAAD take the fourth and fifth position. As compared to last year, Y&R performed well bringing home two Silvers and a Bronze. The agency’s campaigns for The Cartel was its most awarded.
Be Seen

TBWA\RAAD offices in Dubai and TBWA\Istanbul managed a Silver and two Bronze medals for its campaign ‘One-Drop Bottle’ for Henkel. However, with couple of shortlists, the agency moved up the chart, ranking the fifth most awarded agency.
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MENA agencies also performed well in the Lions Health category, courtesy the Lions won by Y&R’s The Classic Partnership.

The complete list of creative agencies that have won during the main Festival, along with the overall metals and score, are as follows.

No.Agency/ Entrant CompanyTotal MedalsPointsRemarks
1Memac Ogilvy649.5Shared, Shortlist Points Included
2Leo Burnett433Shortlist Points Included
3J. Walter Thompson532Shortlist Points Included
4Y&R325Shortlist Points Included
5TBWA\323Shortlist Points Included
6The Classic Partnership Advertising215Shortlist Points Included
7Impact BBDO212Shortlist Points Included
8DDB Dubai17Shortlist Points Included
9FP7/DXB12.5Shared, Shortlist Points Included
104129Grey Istanbul01Shortlist Points Included
11MullenLowe MENA01Shortlist Points Included
12Spark Publinet01Shortlist Points Included
13Tonic International01Shortlist Points Included
14Rafineri Istanbul01Shortlist Points Included
15Havas Worldwide Istanbul01Shortlist Points Included
16Concept Istanbul01Shortlist Points Included

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