Capgemini has kicked-off a series of videos, telling inspiring stories about innovation. The videos, created by Publicis & Turner Commercial Productions, CNN International Commercial’s in-house creative division, are aired on the channel with the objective of engaging CNN’s global audience through its property ‘Innovators Race’ series.
‘Innovators Race’ is designed as a contest involving student teams from some of the best IT and business universities around the world as they devise creative solutions to real-life business challenges set by senior executives of international brands.
“CNN is a perfect fit to promote ‘Innovators Race’, our new gamified international contest with global brands. The sponsored content campaign perfectly complements the already comprehensive digital set up of ‘Innovators Race’, which brings together three key triggers for what we at Capgemini call Applied Innovation: ideas, technology and powering business,” said Virginie Régis, Group Marketing and Communications Director, Capgemini.
The media campaign commenced on 15 February, 2015, and is expected to run for six weeks. It is taken across multiple touchpoints in CNN International’s ambit including TV, digital, social and mobile. The video series will run throughout the duration of Capgemini’s ‘Innovators Race’ series, broadcast in February and March.
The campaign has been released globally but geo targeted on UK, Netherlands, US, Brazil, India and France. The media duties are being handled by Havas Paris and the digital agency is Publicis Nurun Paris.
The focal point for the campaign is Capgemini’s sponsorship of CNN’s 2020 Visionaries, a series of short animated films that each showcase an innovator and the technology they are inventing or using in a different way. These films will air as highlights in commercial ad breaks on CNN International and as a special 15-minute show, hosted by CNNMoney’s Laurie Segall, who will explore how innovation can shape the world in the next five years.
The 2020 Visionaries videos will be hosted on a Capgemini-sponsored CNNMoney microsite and published on CNN’s mobile and social platforms. The microsite will also host native content videos, produced by CNN International Commercial’s creative division, about students taking part in Capgemini’s own ‘Innovators Race’ series.
“CNN International was able to provide the right combination of integrated brand content support for Capgemini’s ‘Innovators Race’ in order to bring Capgemini’s commitment to innovation to life. In today’s changing media landscape, CNN is dedicated to going well beyond the classic sponsorship to deliver an effective turn-key operation for Capgemini including native content and a smart synergy of TV, web and mobile platforms,” said Camille Faure, Account Director, Advertising Sales, CNN International.
