BBDO Pakistan has collaborated with UN Women Pakistan to create an unconventional campaign – #BeatMe– in the hopes of mobilizing women and men to demand an end to violence against women. In a clever paradox, the campaign showcases a woman inviting men to beat her,… Read More
The Dubai Lynx International Festival of Creativity has named Coca-Cola Middle East as the 2017 Advertiser of the Year. The Award is presented to advertisers in the Middle East & North Africa (MENA) region who have set themselves apart through their innovation and bravery in… Read More
Following the completion of sale of a majority stake in Kuwait Food Co, also known as Americana, to Gulf-based investment firm Adeptio in October 2016, Americana is revisiting some of its core functions. This also includes its advertising mandate, wherein the company has initiated a… Read More
SMARTIES EMEA, that is among one of the new mobile advertising focused platforms globally, has two winners from the Middle East region this year. Mediavest Group has won two Bronze medals at the SMARTIES, that conducted by the Mobile Marketing Association EMEA. Mediavest was the… Read More
HSBC Middle East chose the perfect ingredients to celebrate its 70th anniversary in the UAE with its customers. Through the video ‘It’s Not A Piece of Cake’, the bank along with its advertising agency Mindshare Dubai, brings out how its no mean feat to achieve… Read More
This phrase often rings in the minds of a person who decides to drop out of an Arabic class. As a student myself, I learned that the struggle isn’t just in the difficulty of the language. A lack of a satisfying answer to the “What’s… Read More
Ben Jones, former Chief Technology Officer at AKQA is the Jury President for the first Innovation Award at the Dubai Lynx International Festival of Creativity to be held in March. The new Award celebrates pioneering technological creativity and supports the objectives set out by the… Read More
As the only global creative awards judged by journalists who write about advertising and marketing, the Epica Awards allow agencies to show their work to a unique group of people who can spread the word about their creative talent. The awards for this was announced… Read More
HSBC UAE’s latest TVC entitled ‘The Wait’ promotes the bank’s new Cashback Credit Card. The film, created by J. Walter Thompson Dubai replays unfortunate money situations the viewer can easily relate to, through the eyes of one main character. His struggles match to the film’s… Read More
Consolidation, organic growth and an integrated Omnicom offer ––– for OMD Worldwide, these are among some of the key factors that have defined 2016. Unlike some of its siblings and competition, OMD did not have a big global account win in the year but the… Read More
