UPDATE: Cannes Lions ogranizers have clarified that Geometry Global/ Memac Ogilvy will share the credit for the Product Design Lion Grand Prix. The Entrant Company, which implies primary winner, was changed to Lucky Iron Fish Co. due to the nature of the category. MENA region has… Read More
UM MENA has appointed Zadi Hobeika as its new Digital Director. Based in Beirut, Mr Hobeika will be responsible for leading the digital business for UM MENA across the LEVANT and Egypt markets. An online specialist with a track record in performance marketing, Mr Hobeika’s… Read More
Six women addressed “The Femenism: Modern Femenism includes Men” with a robust discussion on gender. The event was organized by J. Walter Thompson at the Cannes Lions International Festival of Creativity. The ladies discussed women, men, salaries, personal lives, professional lives, politics, their own businesses and… Read More
Out of the 177 nominations, Leo Burnett Dubai is the only agency from the MENA region which has been shortlisted in the Film Craft Lions at the Cannes Lions International Festival of Creativity. It has been nominated for the du campaign ‘Too Imformative, Too Depressing’.
Out of the 143 nominations in the Branded Content & Entertainment Lions shortlist, FP7/DXB has got four entries from the MENA region. Apart from FP7/DXB, Leo Burnett Beirut has also been shortlisted for its work ‘Lebanon4Sale’. Title Client Entrant Company Country Xperia Underwater Store Sony… Read More
Out of the 276 entries in the Film Lion Shortlist at the Cannes Lions International Festival of Creativity, three agencies from the MEAN region got a shortlist. Leo Burnett Dubai got two entries for its ‘Too Distressing, Too Insulting’ campaign for du while Impact BBDO… Read More
For Keith Weed, the Chief Marketing & Communications Officer of Unilever, the growth of technology does not take away from the basic fundamental approach of placing people at the centre of all initiatives. He outlines three elements that matter when the conversation is centered on… Read More
Leo Burnett Beirut bagged a Silver and Bronze Lion in the Cyber category of the Cannes Lions International Festival of Creativity. The agency won for the campaign ‘Keep The Flame Alive’. The campaign for Johnnie Walker combined compelling storytelling with visual prowess, successfully drawing a parallel… Read More
The MENA region did not make a mark in the Radio & Design Lion category at this year’s Cannes Lions International Festival of Creativity. None of the agencies’ work stood out and did not manage to win any Lion. Impact BBDO Dubai had got two… Read More
NOTE FROM EDITOR: Following the announcement of Geometry Global winning a Product Design Lion Grand Prix, early June 27, an investigation was launched on who the recipient of the award should be in a Product Design category. Given the nature of the category, it was decided… Read More
