Even as Unilever agencies are gearing up for a global media agency review, the corporate major has consolidated its search engine marketing and search engine optimization duties with Omnicom’s Resolution Media. The development follows a pitch process. Prior to this, Unilever’s search mandate was handled… Read More
In a move that will boost future prospects for both Havas Media Group and Facebook Atlas in context to pushing the boundaries of ‘people-based marketing’, the two companies have entered into a global partnership that will allow Havas Media Group’s client base to reach people across devices. The offering rolls out first in… Read More
This week, JWT Intelligence compiled a decade of annual trends forecasting by releasing ’10 Years of 10 Trends’. The report explores 10 of the most compelling macro trends that shaped societal behaviors and attitudes defining the business landscape. It maps how these trends have evolved… Read More
Publicis Groupe has named Anthony Gazagne as the new President of PublicisLive, an events agency within the Groupe’s network MSLGROUP, specializing in the production of international conferences and prestige events. Mr Gazagne’s predecessor, John Rossant, who held the position of President since 2008, will leave… Read More
Leo Burnett and Flip Media have been awarded the creative and digital duties for OSN respectively. The Pay TV zeroed on the two agencies after following a pitch process which included Impact BBDO and TBWA. The creative and digital mandate has been handed over in… Read More
The Gunn Report, that takes cognizance of work that has won at various prominent global and regional awards, has released its ‘Cases for Creativity 2014’. The report identifies campaigns that have won both a Cannes Gold Lion for creativity and a 2014 Gold Effie for effectiveness.… Read More
Out beyond ideas of wrongdoing and rightdoing, there is a field… I’ll meet you there. I could not help but think of these words of Persian philosopher Jalal al-Din Muhammad Rumi, when I was going through a JWTIntelligence report on 100 trends that would define 2015. In particular, I was… Read More
In one of its recent promotions, Starcom MediaVest Group has taken three new GMs for its Starcom Jeddah, MediaVest Riyadh and Starcom Riyadh Office. The three General Managers – Edmond Bouez for Starcom Jeddah, Khaled Abou Sleiman for MediaVest Riyadh and Ziad Sukkariah for Starcom Riyadh… Read More
Havas Media Group has officially launched LuxHub , a global consulting specialist label that delivers media communications and marketing support for both luxury brands and luxury audiences. With its headquarters in Milan, the network already has established centres in London, Paris, New York and Dubai. In the Middle… Read More
From a cluster format of leadership structure, that reported to John Sheehy, President – Global Operations, Starcom MediaVest Group (SMG), has moved its regional structure back to the conventional APAC, EMEA, LATAM, North America and North Asia regions. As part of these changes, Iain Jacob,… Read More
