Kinokuniya And Saatchi & Saatchi Launch “Offset Boxset” Initiative Promoting Reading To Offset Carbon Emissions
Kinokuniya, the UAE’s largest bookstore, has collaborated with advertising agency Saatchi & Saatchi, to launch “Offset Boxset,” an innovative and actionable initiative that tackles the pressing issue of carbon emissions linked to excessive social media use. Recent studies have revealed that an average person generates… Read More









