New research published today from Boston Consulting Group (BCG) shows that while 94 percent of companies have big aspirations to deliver substantial and rapid impact from digital transformation, and companies plan to increase investment in digital transformation in spite of global economic headwinds, the majority… Read More
InMobi, a provider of content, monetization, and marketing technologies, has announced the appointment of regional leaders for its newly expanded partnership with Microsoft Advertising in the Middle East and Africa. To build the momentum with the recently announced partnership, InMobi has appointed Jacob Joseph as… Read More
TBWA\Worldwide was today named 2022 Global Agency of the Year by Adweek, one of the leading publications covering the brand marketing ecosystem. TBWA was recognized for its second-best year of growth – second only to an exceptionally strong 2021 – and for driving transformative growth… Read More
Hub71, Abu Dhabi’s global tech ecosystem, and The Mohammed Bin Salman Foundation (MiSK Foundation) have partnered to ease international market access for startups and technology companies between Abu Dhabi and the Kingdom of Saudi Arabia. The partnership will benefit founders seeking a soft-landing into the… Read More
2022 has been a stellar year for Publicis on every front. But rather than celebrate those achievements, the group is leveraging the impact of its annual Wishes film to drive awareness around the Human Papilloma Virus. Despite the fact that 80% of all adults will… Read More
Effie, the global forum that exists to champion the most effective agencies and brands around the world, has awarded Ogilvy agencies from across Europe for highly impactful, creative campaigns. At this year’s Effie Europe, Ogilvy the world’s leading creative network has swept up a total… Read More
TBWA\RAAD Dubai has appointed Paulo Areas to the role of Executive Creative Director, overseeing the creative duties of the agency across all brands and clients, effective immediately. Paulo joins from UK-based innovative agency ForeverBeta where he held the title of Chief Creative Officer. Prior to… Read More
YouTube released its 2022 end of year Ads and trends Leaderboards, the annual list that celebrates the top ten most-loved videos on YouTube for the period of January 11th, 2021 until October 31st 2022. The top 10 ads show how creativity is more important than… Read More
Expectedly, the football world talks about nothing but, well, men. Namely, the male players and coaches. This year in Qatar, three women are stepping into this male-dominated field. And with them, we’ve started a new era for women in sport. Stephanie Frappart, Yamashita Yoshimi, and… Read More
Ooredoo, Qatar’s ICT provider has joined forces with Snapchat to push the boundaries around innovation and digital transformation. In celebration of the world’s biggest football event, Ooredoo and Snapchat have launched an interactive Augmented Reality (AR) program to enhance the fans’ experience on the ground… Read More
