At COP27, PepsiCo signed a strategic partnership with the Arab Youth Centre with the aim to develop regional initiatives that empower the youth and nurture future changemakers. As a first initiative, PepsiCo and the Arab Youth Center announced the launch of the ‘Arab Youth Hackathon… Read More
Four regional Augmented Reality (AR) developers – Mohamad El Asmar from Oman, Maha Aldosary and friends Ibrahim Boona and Fahad Mutlaq from Saudi Arabia have been selected by Snap Inc. and commissioned to create AR lenses for football fans, promising a highly engaging and immersive… Read More
LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today announced an exclusive partnership with ArabyAds, a leading ad tech company, in the UAE, Saudi Arabia, and Egypt. This partnership represents the company’s expansion of its CTV advertising offering into… Read More
The price range for restaurant operator Americana Restaurants International’s IPO has been set at between $0.68 and $0.71 per share (AED2.50/SAR 2.55 and AED 2.62/SAR2.68) potentially raising up to $1.80 billion from the first-ever dual listing on the Abu Dhabi and Saudi stock exchanges. The… Read More
The Cannes Lions have announced the launch of Entertainment Lions for Gaming. The new lion will be judged and awarded for the first time in June 2023, with Francine Li, Global Head of Marketing, Riot Games, serving as the inaugural Jury President. Simon Cook, Lions… Read More
A Huawei executive said on Thursday that information and communications technologies, or ICT, will enable the digitalization of industry, spark innovation and make other industries green. The remarks were made at a session organized by the Global Innovation Hub (UGIH) of the United Nations Framework… Read More
RECAPP has marked its second anniversary with the launch of the first B2B digital recycling platform in the UAE. GoRECAPP.com will enable UAE businesses to deploy recycling boxes on their premises, providing adapted digital solutions for retail stores, offices, schools, sport facilities, hotels, restaurants and… Read More
World leader in digital payments honors influencers and consumers who have learnt about cybersecurity the hard way – after getting scammed. It’s FIFA World CupTM season, and Visa, world leader in digital payments, has released a new addition to the Visa Stay Secure campaign.… Read More
BPG (part of the WPP Network), an ‘integrated by design’ agency in the MENA region – BPG has announced senior-level appointments to drive the agency’s renewed focus on customer experience, in addition to hires across PR, media, UX, content and creative. Research by Gartner has… Read More
INFINITI marks the Middle East launch of the QX60 through an uncommon and captivating contemporary campaign with family at its heart. As a human-centric brand, the creative approach was inspired by a human insight… “If you’re a parent with young children, how familiar are you… Read More
