After the successful launch of its first group in July, the world’s largest peer-advisory group, VISTAGE, has announced it is forming a second CEO group in Dubai. 12 CEOs make up the founding group from a range of industries including technology, hospitality, media, FMCG, e-commerce,… Read More
Volkswagen Middle East amplifies its #NotWomensFootball campaign with the aim to empower women in the sport and demonstrate support for increased diversity and equal opportunities. The global #NotWomensFootball campaign debunks the stereotypes associated with women’s football, highlighting that both women and men play the sport… Read More
Princess Hıdır, an illustrator based in Istanbul, is among the 31 winners from 10 countries in The One Club for Creativity’s prestigious Young Guns 20 competition, celebrating international creative professionals age 30 or younger. She is the only winner this year from MENA. Young Guns… Read More
FP7McCann has announced that Mohammed Bahmishan will join its Saudi agency as both Chief Executive Officer and Chief Creative Officer, effective November 1, 2022. Mr. Bahmishan is an award-winning Saudi creative leader who ranks among the top ten creative leaders in the MENA region, according… Read More
The largest CX, marketing and advertising technology event, Vibe Martech Fest, took place in Riyadh this month, where Microsoft participated as a silver sponsor, meeting with marketing and sales professionals across The Kingdom. Microsoft showed CMOs how updated AI solutions can help marketing teams connect… Read More
Abu Dhabi based Viola Communications has appointed Samer Khansa as integrated client services director for its integrated client servicing division. Viola Communications is a marketing and communications solutions provider. Speaking on Mr Khansa’s appointment, Ammar Sharaf, board member and CEO of Viola Communications, said, “Viola… Read More
For its latest installment of ‘The Future of Retail’ podcast, TikTok hosted Shireen El Khatib, Chief Executive Officer, Majid Al Futtaim Shopping Malls to discuss key trends in the shopping mall sector. Hosted by Aref Yehia, Head of Retail & E-Commerce Business Partnerships at TikTok… Read More
As the official health and wellness partner of the Dubai Fitness Challenge, Fitbit organized a fitness activation at the City Centre Deira in association with Dubai Festival and Retail establishment to help raise awareness and participation for the sixth edition of the 30×30 challenge. Fitbit,… Read More
RoadRunAir, a new air travel company that specializes in offering luxury yet affordable tours on private jets, recently launched its first-ever digital campaign. It introduces the RoadRunAir positioning #ADreamComeTrue, which aims to tap into the desire to fly like a VIP. The new campaign illustrates… Read More
Football is more than a game for fans globally. Rather it is a celebration of life. Targeted at the huge fan base locally in the UAE & Kuwait, Gorenje, a leading European home appliance brand and a brand under Hisense Group, activated the campaign, “Bring… Read More
