For its World Cup credit card campaign, anb, one of the banks in the Middle East has innovated by pushing its campaign on social media channels through OMD’s Omni Custom Audiences, including Snapchat and TikTok for the first time in the country. The precise targeting… Read More
The global consumer electronics and whitegoods manufacturer, Hisense, has signed a collaborative partnership with worldwide popular Quick Service Restaurant, McDonald’s, to support the launch of its FIFA World Cup 2022TM campaign in the GCC. The campaign will run in 760 restaurants in the Kingdom of… Read More
United Arab Emirates’ largest integrated local dairy company, Al Ain Farms has appointed the masters of momentum, Audience Collective Middle East to handle the marketing strategy to support the launch its new lactose-free dairy range to the UAE market. The latest partnership further strengthens the… Read More
TBWA\RAAD has been named to Fast Company Middle East’s prestigious annual list of the Most Innovative Companies in the Middle East for 2022, ranking number one in the Advertising sector. The list honors groundbreaking businesses that are making profound impact on both industry and culture,… Read More
Integrated marketing agency Memac Ogilvy has appointed Claus Adams as its UAE CEO as the agency pursues ambitious growth plans across its full suite of capabilities. Adams will work alongside and report into the network’s MENA CEO, David Fox. In appointing its first dedicated… Read More
ArabyAds, the leading AdTech company in the MENA region, has acquired global influencer marketing platform indaHash. The acquisition comes close on the heels of ArabyAds’ recent $30 Million Pre Series B funding round led by AfricInvest, which the company had said would be spent on… Read More
Yves Baudechon explains “Like Social.Lab, we plan to expand the agency globally, hopefully reproducing the same success story. From the start, we will have offices in New York, Brussels and Cape Town and as of 2023, Asia too. We will develop Tok.Lab within Ogilvy as… Read More
The first panel discussion at Riga Comm 2022’s Digital Stage was a future-looking session that tabled the challenges & solutions in a cookieless world. Moderator LeverUP’s Daria Nemchonok kicked off the discussions by how privacy & personalisation can coexist in a cookieless world. The… Read More
Al Dahra, UAE’s prominent multinational leader in agribusiness, is pleased to announce the appointment of Osman Serageldin as the new Head of the Food Division. With a wealth of knowledge and experience, Osman aims to bring his strategies together to amplify the customer experience of… Read More
STARZPLAY, ranked consistently among the region’s top 3 subscription video on demand service, today announced a collaboration with the National Basketball Association (NBA) to offer NBA League Pass, the league’s premium live game service, to fans across the Middle East and North Africa on computers,… Read More
