ekaterra, the world’s largest tea business, has appointed PHD to manage its global media activity. The new partnership will see PHD deliver integrated media strategies, planning and buying duties for all ekaterra brands in over 40 markets. ekaterra’s core brands include Lipton, PG Tips, Pukka,… Read More
Following the announcement of its rebranding, homegrown Kuwaiti luxury retailer, Trafalgar Luxury Group has announced its internal senior leadership reshuffle to lead the revised vision and five strategic ambitions to ensure it is being implemented across the Group. Having announced three distinct verticals, these being… Read More
Majid Al Futtaim, the leading shopping mall, communities, retail, and leisure pioneer across the Middle East, Africa and Central Asia, has opened the doors to its first brick and mortar CB2 store in the region. The brand has made its much-anticipated arrival following a temporary… Read More
Hamad International Airport (HIA) has officially launched an innovative ‘Digital Twin’ initiative as part of its smart airport program. This Digital Twin provides a real-time view of the airport through an intuitive 3D interface. Its powerful analytical engine integrates information from multiple airport systems to… Read More
Emirates Development Bank (EDB) has been heralded by UAE industry leaders for its role as the key financial engine of the nation’s economic diversification and industrial transformation agenda during the Make it in the Emirates Forum, which took place at ADNOC Business Center, Abu Dhabi,… Read More
Mastercard unveiled its first ever music album titled Priceless® at the Cannes Lions Festival of Creativity. The album, available first on Spotify and then other streaming platforms, features 10 songs by 10 artists from around the globe. Each song incorporates the recognizable melody of Mastercard’s… Read More
Abu Dhabi Media, the UAE’s leading public service broadcaster and media company today announced the appointment of STARZPLAY, MENA region’s fastest growing subscription video on demand (SVOD) service, to exclusively handle the advertising sales and commercial services for its media brands’ portfolio. As part of… Read More
Empty Roads – a newly established, Dubai based creator of performance cycling wear – has announced the launch of its first range of sustainable cycling apparel. The range utilises certified Italian fabrics made from recycled polyester (RPET) with each jersey recycling the equivalent of 11… Read More
SRMG, one of the largest global media groups in the Middle East, has scored a quadruple win on Friday night, taking home 4 awards at the MENA Digital Awards ceremony in Dubai. SRMG Labs, the group’s innovation arm, was nominated in three categories for its… Read More
Disneyland Paris has partnered with Dmenta, ArabyAds’ creative hub, to release its first-ever TV commercial targeting the audience in the Gulf Cooperation Council (GCC). The iconic tourist destination Disneyland Paris is celebrating its 30th anniversary and, on this special occasion, leveraged the creative services of… Read More
