Continuing the point of view that was shared in the article titled ‘Finding Oz’ in the Arabian Marketer, where I wrote about our region’s journey at Cannes from failure and heartbreak to gradual redemption and eventual bliss, I’ll be sharing key insights from my experience… Read More
During the month of Ramadan, we experience a dramatic change of pace in our lives. The calming influence of the holy month is felt across the region. Families come together at the setting of the sun and practice openness and giving with their loved ones.… Read More
In the wake of the UAE’s government ‘paperless’ project, with more than 96 per cent of 337 of the nation’s most important day-to-day services now accessible via smart platforms – government officials are now working towards the next milestone: grow the smart government user base to 80 per… Read More
When I moved from Mumbai to Dubai and started work here, like people from across the world I had a perception of the region and its leaders because of what I had “heard”. Nothing negative, if that’s how it sounds but mostly about how leadership… Read More
There are more than 7 Billion mobile phones worldwide. Always on and accessible everywhere, mobile devices have become central to people’s lives, mobile represents the most important screen today for end-users and it is definitely the number 1 screen for young generations, making them a… Read More
Recent decades have seen distinct ‘phases’ in the evolution of consumer engagement. These can be summarised as pre-millennium, post-millennium and the present day. Consumer engagement before 2000 was limited to basic modes of customer service: helplines, letters and face-to-face interaction. The post-millennium era saw a… Read More
A space jump… The world’s biggest toy store… Jumping with D Rose… Consumers are shaping the way we shop like never before with their need to explore, learn, experiment and communicate, pushing brands to connect with some of the most vital elements of human nature.… Read More
Today is a new age of consumerism; increased globalization, new technologies and disrupted category norms have empowered people to be more informed, connected and united than ever before. Consumers are demanding accountability and transparency from the companies they work with and forcing brand leaders around the… Read More
All popular games have one thing in common: they are engaging and immersive, allowing users to lose track of all measurements of reality. It is the very same philosophy we apply to experiential event design, yet perhaps more pervasive, and unforgettable – a good reason… Read More
Storytelling hasn’t really changed and if anyone tells you otherwise they are selling you snake oil. Good storytelling is still really hard work. Good storytelling will move us to laugh or cry, anger us or inspire us. Good storytelling will take a human truth and… Read More
