The auto industry is undergoing a large-scale disruption, not seen in its over 100 year history. Connected mobility, autonomous driving, digitization and electrification are driving change at unparalleled speed. Around the world, there are 1 billion cars in operation today and 75M new registrations every… Read More
September has been a busy month for QNET, as the Asian direct selling company hosted its biggest extravaganza in the Middle East for the year—V-UAE 2017, a direct selling convention attracting over 10,000 attendees annually. Ecommerce brands have moved towards hard sell to focussing more… Read More
In the media and communication arena, it’s easy to get sidetracked by the constant debate about which publishing platforms and delivery mechanisms are effective or relevant in today’s rapidly-evolving landscape. ‘Are newspapers worth it anymore? Or is the internet the only place where audiences reside?’,… Read More
This past summer, I attended the Cannes Lions International Festival of Creativity, one of the year’s biggest gatherings for advertisers. There, some marketers told me they are feeling uneasy. Chief among their concerns are the issues of viewability, online ad metrics and brand safety. We… Read More
For centuries, marketing and advertising have been used as means to shape people’s perception and influence their behavior. From powering political campaigns and fueling public debate to introducing new inventions and promoting landmark events, marketing and advertising continue to demonstrate their sheer power to define… Read More
When it comes to programmatic advertising or marketing automation in general, media and or technology experts usually lead the discussion, while creation often remains sidelined. However, in a world of advertising where computers are increasingly performing control-based processes, creation is an important criterion of differentiation… Read More
In April 2016, a Kansas family from a remote farm in the town of Potwin (population 449) made headlines for a very peculiar reason. Having suffered years of mistaken identity related harrassment, abuse and bizarre claims, the root of this family’s unusual ordeal continued to… Read More
Middle East, like all the other third world countries, is a fast-emerging hub of multi talented developers which are looking at doing the best for the world and giving back a little to the mother nature in the form of goodness through their online portals… Read More
In a study conducted by Hubspot, an inbound marketing platform, 65 percent of all online small business owners cite traffic acquisition as their number one challenge. This makes sense when you think of the nature of running an online business versus an offline one. If… Read More
Fact is, online video marketing is one of the fastest advertising segments in the world. Here’s another fact, in a recent marketing study performed by BrightRoll (who were acquired by Yahoo late last year) 25 percent of online marketers are in the opinion that it… Read More
