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GITEX 2017: Microsoft’s Great Digital Transformation Push

GITEX 2017: Microsoft’s Great Digital Transformation Push

8 years ago by Sana MahmudAM Tech

Microsoft has brought much of its tech toys to GITEX Technology Week. Microsoft’s GITEX focus this year is ‘Ignite Your Digital Transformation’ through showcasing its innovations for all workloads and industries ranging all the way from education to healthcare, and manufacturing to retail – that… Read More

GITEX 2017: Dubai Crown Prince Experiences Transformational Tech

GITEX 2017: Dubai Crown Prince Experiences Transformational Tech

8 years ago by AM News DeskAM Tech

The 37th edition of GITEX, which has grown into a must attend five-day technology week, is seeing participation from 4100 companies, representing over 70 countries. The forum that has become the ground for showcasing and discussing future-ready tech did not disappoint this year either. The… Read More

GITEX 2017: IDC Sets Digital Transformation Agenda

GITEX 2017: IDC Sets Digital Transformation Agenda

8 years ago by AM News DeskAM Tech

Global ICT research and consultancy services firm International Data Corporation (IDC) has teamed up with GITEX Technology Week 2017 all week to provide expert guidance on the strategies that public and private sector organizations should be pursuing as they look to drive a new era… Read More

Oracle’s New AI-Powered Bots Aim To Engage Customers, Employees

Oracle’s New AI-Powered Bots Aim To Engage Customers, Employees

8 years ago by Asma WangdeAM Tech

Oracle Mobile Cloud has added artificial intelligence (AI)-powered intelligent chatbot capabilities. Expanding Oracle Cloud Platform’s mobile portfolio, the new capabilities offer organizations a multi-channel platform, deep analytics that can link key stakeholder experiences across bots, mobile applications and web, as well as simplified bot development… Read More

IoT To Drive Middle East’s USD 70Bn Digital Economy

IoT To Drive Middle East’s USD 70Bn Digital Economy

8 years ago by Sana MahmudAM Tech

Internet of Things (IoT) will catalyze the Middle East’s USD 70 billion digital contribution to GDP, according to SAP. As per McKinsey, the UAE contribution to that figure is USD 15 billion. Governments across the Middle East, North Africa, and Southwest Asia are increasingly driving… Read More

AWS To Set Up Data Centers In ME By 2019

AWS To Set Up Data Centers In ME By 2019

8 years ago by Asma WangdeAM Tech

Amazon Web Services (AWS) plans to build new infrastructure and open data centres in the Middle East by early 2019, enabling customers to offer lower-latency web services in the region. “As countries in the Middle East look to transform their economies for generations to come,… Read More

RTB House Completes One Year In MEA With Big Wins

RTB House Completes One Year In MEA With Big Wins

8 years ago by Kiran KidwaiAM Tech

RTB House, a global company providing retargeting technology for brands, celebrated its first anniversary in the Middle East and Africa (MEA) region with several new business wins as the region experiences rapid growth around digital advertising. According to a report by TBWA, the UAE has… Read More

Samsung Is Middle East’s Most Popular Mobile Brand

Samsung Is Middle East’s Most Popular Mobile Brand

8 years ago by Sana MahmudAM Tech

Data continues to show that smartphones and mobility is still top of mind for the digital industry. In 2017, almost 70 percent of people living in the Middle East & North Africa (MENA) browse the web on their mobile. In its latest Middle East Mobile… Read More

HP Launches VR Solutions For Immersive Experiences

HP Launches VR Solutions For Immersive Experiences

8 years ago by Asma WangdeAM Tech

HP has unified its approach and commercial solutions for virtual reality (VR), to assist businesses looking to reduce concept to production cycle times and delivering immersive customer experiences. As part of this strategy, the company is unveiling a wearable VR PC1 to bring the full… Read More

MEA To Spend USD 8 Billion On Internet of Things In 2017

MEA To Spend USD 8 Billion On Internet of Things In 2017

8 years ago by AM News DeskAM Tech

Middle East organizations are adopting the latest Internet of Things (IoT) technology infrastructure to drive the wider region’s USD 8 billion market. According to SAP, as the inter-connected IoT era advances, Middle East organizations are forced to manage a vast network of connected devices, wearables,… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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