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Sharjah Museums Offers All New Features for Visitors Online

Sharjah Museums Offers All New Features for Visitors Online

11 years ago by Kiran KidwaiDigital

Sharjah Museums Department (SMD) has unveiled a range of new online services set to enhance the experience of visitors wishing to explore the emirate’s unique heritage. The additions to the department’s website, announced at the Arabian Travel Market (ATM) in Dubai, will enable visitors to… Read More

Digital Agencies To Take The Lead In 2015: Report

Digital Agencies To Take The Lead In 2015: Report

11 years ago by Sana MahmudDigital

SoDA, known as the voice of the digital agency and production community, has released the authoritative annual Digital Outlook Study as part of The SoDA Report Vol 1 2015. The findings of the research, conducted by Econsultancy, identify key issues that face digital agencies in… Read More

Dubai Smart Govt Launches mJob App On Apple Store

Dubai Smart Govt Launches mJob App On Apple Store

11 years ago by Sana MahmudDigital

In implementation of the smart government and smart city initiative of HH Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai; and the ‘Dubai Government Towards 2021′ initiative of HH Sheikh Hamdan Bin Mohammed Bin Rashid… Read More

MEA Smartphone Market Rockets With Demand For Cheap Devices

MEA Smartphone Market Rockets With Demand For Cheap Devices

11 years ago by Sana MahmudDigital

Smartphone shipments to the Middle East and Africa saw unprecedented year-on-year growth of 83% in 2014, according to the Q4 2014 Handsets Tracker released by International Data Corporation (IDC). Spurred by the increased availability of cheaper models and dual-SIM devices, the global advisory and consulting… Read More

SellAnyCar’s WOM & Markets Expansion Focus To Grow Its Business

SellAnyCar’s WOM & Markets Expansion Focus To Grow Its Business

11 years ago by Kiran KidwaiDigital

Online businesses allow for transparency, convenience, instant comparisons, cost advantages and more choices. The younger generation has already realized the advantages. The offers provided online have increased in numbers, implying more products and services to be purchased online. Successful internet companies have built brands, which… Read More

AXA Gulf Launches Mobile App For Safe Driving

AXA Gulf Launches Mobile App For Safe Driving

11 years ago by Kiran KidwaiDigital

In one of its new initiatives to encourage safe driving practices and enhance awareness on road safety in the UAE, AXA Gulf, an international insurer in the region, announced ‘AXA Drive’, a mobile application that allows users to monitor and score the quality of their… Read More

MBC, Vuclip Bring Premium Content on Mobile In ME

MBC, Vuclip Bring Premium Content on Mobile In ME

11 years ago by Zeba MahmudDigital

Vuclip, a premium mobile video on demand service for emerging markets has announced a premium mobile content deal in cooperation with the Brand Management Department in the Middle East Broadcasting Centre (MBC), an Arabic language network in the Arab world. With a rapidly increasing subscriber… Read More

Why Event Pros Should Focus On Gamification

Why Event Pros Should Focus On Gamification

11 years ago by Mariano LeottaContributors

All popular games have one thing in common: they are engaging and immersive, allowing users to lose track of all measurements of reality. It is the very same philosophy we apply to experiential event design, yet perhaps more pervasive, and unforgettable – a good reason… Read More

Breaking The Conventional PR Mold

Breaking The Conventional PR Mold

11 years ago by Yiannis VafeasContributors

Around 56 per cent of Qatar’s population is active on social media, there is an average of 50 million tweets per month, Riyadh ranks 10th globally among the cities with most tweets and in the UAE alone, Facebook enjoys 43 per cent penetration. These are… Read More

MEA Tablet Market Records 26.1% Growth In Q4 2014

MEA Tablet Market Records 26.1% Growth In Q4 2014

11 years ago by Sana MahmudDigital

Research conducted by the International Data Corporation (IDC) shows that there has been a recorded robust year-on-year growth in the final quarter of 2014 in the Middle East and Africa (MEA) tablet market. The same is being attributed to holiday purchases and aggressive end-of-year promotions… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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